Popular new Woolworths item selling for hundreds on Facebook

·5-min read

Woolworths customers are growing increasingly frustrated over the retailer's Bricks promotion, which has sold out in less than a week in many stores.

The supermarket rolled out their much-anticipated Woolworths Bricks to NSW and ACT stores on Wednesday, but most have already been swooped up by enthusiastic customers.

One customer took to social media to share a series of photos of “scalpers” trying to sell their Woolworths Bricks on Facebook Marketplace for a profit.

“When are you going to bring more trucks out in order to stop these disgusting people from doing this?” asked the disappointed woman.

Woolworths Bricks Facebook marketplace listings. Source: Facebook
Woolworths customers took to social media to share a series of photos of 'scalpers' trying to sell their Bricks collectables online. Source: Facebook

In the photos, one customer is selling a Woolworths Bricks large truck for $70, while another advertises a pair of trucks for $120 and a third person is slinging a large truck and starter pack for $100.

These add-on collectables can be purchased in-store and online for $10 for the delivery truck, $15 for the large truck and from $6 for the starter pack – which means greedy customers could make an almost 400 per cent profit online if they manage to sell them for the prices listed.

Customers shared their own frustrations in the comments, with one sharing a photo of several Facebook Marketplace listings for the Bricks, saying: “Scalpers everywhere.”

Woolworths Bricks supermarket collectables. Source: Woolworths Group
Woolworths shoppers have expressed their disappointment at missing out on the Bricks on social media. Source: Woolworths Group

While others lamented their kids were left disappointed, as the Bricks sold out: “Some of us just want one at a reasonable price for our kid".

"Checked last night on eBay, but I can't afford $70 for a truck no matter how much my child wants it.”

A quick search on eBay returns more than 1,400 listings for Woolworths Bricks, while Gumtree shows 225 results from customers selling their Lego-style collectables.

Customers slam Woolworths after Bricks sell out in days

Hordes of angry customers have descended upon the Woolworths Facebook page to slam the supermarket giant for selling out of their sustainable Brick collectables within days.

The Bricks, which originally launched for customers in Queensland, Northern Territory, Victoria, South Australia, Western Australia and Tasmania on September 8, also sold out in those states within days of their release.

Woolworths CEO Brad Banducci assured shoppers in NSW and the ACT that the supermarket had set aside plenty of collectables packs “to make sure no-one misses out.”

However, customers on Facebook questioned whether this was the case after most of the stock sold out in 20 minutes.

“I thought Woolies was saving bricks stock for NSW?” asked one frustrated customer.

“Tried buying last week and your page kept redirecting me. Now there's no stock in store (got there 20 mins after opening yesterday) or online,” she wrote.

The baffled customer posted a screenshot of the Woolworths website, which showed two items in-stock and a disclaimer from the supermarket at the top.

The disclaimer read: “Due to the high demand for Woolworths Bricks merchandise, unfortunately, some products are now sold out. We apologise for any inconvenience caused.”

Woolworths Bricks listings on eBay. Source: eBay
'Scalpers' are selling Woolworths Bricks on eBay, Gumtree and other online marketplaces. Source: eBay

A representative for Woolworths also responded on Facebook, apologising to the shopper and offering to look into it for her.

“We're sorry to see that you haven't been able to collect any of our Bricks Collectables. We understand how popular they are and don't want you to miss out, so we'd like to look into this,” said the Woolworths representative.

Woolworths representative says there will be ‘no additional stock drops’

Another customer from Newcastle put the call out to anyone who knew where to find the Brick trucks after they sold out in a day.

“I have tried calling around, but no luck. I know they advertised while stocks last, but I was expecting them to last a bit longer than that. Would have been great stay at home fun with the kids,” explained the disgruntled mother.

Woolworths Brick collectables in their packs. Source: Woolworths Group
Woolworths shoppers have slammed the supermarket giant for selling out of their sustainable Brick collectables within days. Source: Woolworths Group

Several customers shared similar sentiments on Facebook, saying the latest Woolies collectables promotion was “disappointing” and they hoped the supermarket would re-run the promotion again.

Much to the customer’s dismay, a Woolworths representative informed the shopper in a comment on her Facebook post that the Bricks were indeed sold out and stock would not be replenished.

“There will be no additional stock drops for Woolworths Bricks at this time, all remaining stock is only available while stocks last. We apologise for any inconvenience this may have caused and thank you for your feedback,” wrote the Woolworths representative.

Woolworths confirm Brick packs to flow to stores in NSW and ACT

A Woolworths spokesperson told Yahoo News Australia that the supermarket have seen a similar demand for the Bricks across NSW and ACT, as they did in the rest of the country, with the delivery trucks selling out.

"Over the past few weeks, we have seen families embracing the program, whether it’s collecting Woolworths Bricks with their shop to help build their own version of a sustainable Woolworths supermarket or purchasing the programs accompanying merchandise," said the spokesperson.

"We're pleased to have launched in NSW and ACT this week and are seeing a similar response.

"Stock of the Woolworths Bricks and the starter kits that help support the build of the replica sustainable Woolworths supermarket remain strong in all states and territories and will continue to flow to stores."

The spokesperson confirmed that despite ordering more merchandise to accompany the collectables program, Woolworths has found that demand for items, like the the replica electric-powered delivery truck, has far exceeded their expectations.

"We apologise for any disappointment caused if customers find that any of the Woolworths Bricks delivery trucks have already sold out in their store or online, and thank customers for their patience if some stores are waiting to receive additional stock of Woolworths Bricks."

More stock of the Woolworths Bricks packs will continue to be sent to NSW and ACT stores who have depleted their initial stock due to high demand "while stocks last".

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