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Woolworths shoppers have flocked to the supermarket to get their hands on the stores new 'sustainable' Bricks collectables range, which officially launched in most of Australia this week.
Customers will need to spend $30 in-store or online at Woolworths to collect 40 Lego-style brick packs to complete their own version of the sustainable supermarket store, featuring solar panels, Free Fruit For Kids baskets, checkout registers, car charging stations, trolleys and more.
Social media was quickly flooded with comments from excited shoppers that have already gotten their hands on some - or a lot - of the collection.
"Now this is something I’d like to collect," one person wrote on Facebook.
"Omg it’s so good!!! Currently building the large truck, we got some solar panels and some fruit and veg and a hand sanitiser station too which made me laugh. Love it all!!" another happy shopper raved.
Over on TikTok one person wrote: "I couldn’t resist buying this today."
Within 24 hours of the promotion starting, this shopper had already scored 51 packs by buying the bonus items, sharing his collection on TikTok.
While another keen shopper shared a video on TikTok, that included a song choice with the lyrics "I see it, I want it," along with the caption: "Done nothing all day".
And others agreed in the comments with one person writing: "Love the song choice... exactly my thoughts when in the store today!"
Woolworths shopper's 'warning' about collectable range
One shopper has shared a 'warning' about Woolworths' much anticipated Bricks collectables, so that people avoid disappointment down the track.
"If I can give everyone a warning, it's to buy all the accessories you need in the first day or two to avoid being disappointed and missing out," she wrote on Facebook.
"Obviously only buy what you need but every promo I see so many mums desperate to get their hands on cases that have already sold out.
"We know these things sell out quickly, so if you think your kids are going to love it then grab what you need. I've been left short before and it wasn't fun."
The sustainable collectable program, Woolworths Bricks, started on September 8, however, the launch was postponed in NSW and the ACT to start on September 22 to help those teams prioritise food and essentials.
Woolworths Bricks launch delayed in NSW and ACT
Woolworths CEO Brad Banducci assured NSW and ACT shoppers that Woolworths has set aside plenty of collectables packs “to make sure no-one misses out”.
Woolworths Bricks are made from 80 per cent recycled materials, including old refrigerators, swimming goggles and luggage handles, and helps customers to build a replica of a sustainable Woolworths supermarket.
Every Tuesday, Woolworths will reveal which specific products from participating brands are eligible for bonus Woolworths Bricks packs in its catalogue.
The participating brands include: Carman’s, Cold Power, Colgate, D’Orsogna, Energizer, Finish, Gillette, Head & Shoulders, Huggies, Ingham’s, McCain, Moccona, Tip Top, Mount Franklin, Purina Total Care, Purina DentaLife, Sorbent and Twinings.
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