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Woolworths have officially launched their “sustainable collectables” range in most of Australia and shoppers can hardly contain their excitement.
Woolworths Bricks are made from 80 per cent recycled materials, including old refrigerators, swimming goggles and luggage handles, and helps customers to build a replica of a sustainable Woolworths supermarket.
Customers will need to spend $30 in-store or online at Woolworths to collect 40 Lego-style brick packs to complete their own version of the sustainable supermarket store, featuring solar panels, Free Fruit For Kids baskets, checkout registers, car charging stations, trolleys and more.
“Our sustainable collectable program, Woolworths Bricks, starts on September 8, which we hope will bring a little joy to families everywhere,” said Woolworths CEO Brad Banducci in a recent update email to customers.
“However, in NSW and the ACT, we have postponed the start to September 22 to help those teams prioritise food and essentials,” he added.
Mr Banducci assured NSW and ACT shoppers that Woolworths has set aside plenty of collectables packs “to make sure no-one misses out”.
Woolies shoppers share ‘brick hacks’
Social media was abuzz this morning with shoppers who voiced their enthusiasm for the Lego-style Woolworths Bricks and shared some hacks for collecting more bricks with fellow customers.
“Sharing this Woolworths brick hack,” wrote one crafty shopper on Facebook.
In the “brick hack”, the woman explained that for a $30.15 shop customers can collect up to 16 bricks. The items include:
Three Inghams chicken coating mix seasoning - $3.15
Two Colgate toothbrushes - $6.00
Three Sorbent tissues - $6.00
Three Twinings 10-pack flavoured tea - $6.00
Three TipTop Sunblest bread loaves (optional) - $9.00
Mount Franklin water bottle or McCain frozen peas 500g - $2.00
Woolies shoppers flocked to the comments to thank the savvy shopper for the hack, with some confirming it had also worked for them.
Every Tuesday, Woolworths will reveal which specific products from participating brands are eligible for bonus Woolworths Bricks packs in its catalogue.
The participating brands include: Carman’s, Cold Power, Colgate, D’Orsogna, Energizer, Finish, Gillette, Head & Shoulders, Huggies, Ingham’s, McCain, Moccona, Tip Top, Mount Franklin, Purina Total Care, Purina DentaLife, Sorbent and Twinings.
Customers warn Woolworths bricks add to plastic waste
Delighted Woolies customers turned to TikTok to flaunt their brick masterpieces and share their collective excitement, which one woman aptly encapsulated with an extended “Yassss!”
In her TikTok, Woolies worker @georgiaellen7 revealed how the Woolworths Bricks worked for curious shoppers.
“You have to spend $30 in-store and then you get one of these little packets and it will have whatever it has inside. Then, you build her up and add her to your collection,” she said in the video, while showing users how to build your own Woolies staffer.
The video has since amassed over 271,000 views, 16,500 likes and hundreds of comments from customers, saying they were “more excited than the kids” to collect the bricks.
However, not everyone shared the same enthusiasm for the collectables range, with some pointing out that they were adding to plastic waste.
“Why do they continue to add more wastage when they are like we are green?” wrote one frustrated TikTok user.
While another asked: “Don’t we just love excessive plastic that kids will get sick of in a month.”
“And the best thing is, it’s plastic so it will last for 1000s of years no matter how you dispose of it,” wrote a third.
Woolworths confirmed that all of the bricks can be recycled at any Woolworths store, through a partnership with TerraCycle.
"Our first of its kind recycling program can use materials like pre-loved Woolworths Bricks to make new products for the community such as park benches and garden beds, supporting our mission to move from a linear economy to a circular one,” said the general manager of TerraCycle ANZ, Jean Bailliard.
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