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Woolworths has unveiled its "sustainably focused" collectables range, which look a lot like Lego, but are made from 80 per cent recycled material.
On Sunday, the supermarket unveiled the 'Woolworths Bricks' collection, which will help customers build a replica of a sustainable supermarket, fit with solar panels, checkout registers, car-charging stations and trolleys.
The bricks are made out of at least 80 per cent recycled materials, including old refrigerators, swimming goggles and luggage handles — but they are still compatible with other brands.
“Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability," Woolworths chief marketing officer Andrew Hicks said.
"Whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment at their local Woolies.”
He added this new collectable line would take customers on a journey to show how Woolworths is "growing greener", not only in the ways of how the business operates, but the programs they engage with.
The new line of collectables has been certified by Good Environmental Choice Australia (GECA), Woolworths said, which means they have been assessed to meet environmental, human health and social impact criteria.
All of the bricks can be recycled at any Woolworths store, though a partnership with TerraCycle.
Jean Bailliard, the general manager of TerraCycle ANZ, said the company was excited to partner with Woolworths again.
"Our first of its kind recycling program can use materials like pre-loved Woolworths Bricks to make new products for the community such as park benches and garden beds, supporting our mission to move from a linear economy to a circular one,” he said.
Woolworths has not announced when the collectables will be available, but it should be in the coming weeks.
The collectables will be available both in stores and online, and customers will be able to get them no matter how they shop — Pick Up, Direct to Boot, online home delivery or in store.
Customers can claim the Woolworths Bricks with every $30 they spend and 40 Brick packs will be available to collect.
In addition to the redeemable collection, customers can also purchase two starter kits to build their Woolworths supermarket.
The starter kit includes a baseboard and front doors, with the Basic starter kit for just $6 and the Deluxe kit for $10.
Following years of concern, Woolworths stepped away from plastic toy collectables, instead opting for the environmentally conscious Discovery Garden range.
Earlier this year Coles, which also had plastic collectables in the past, announced it had decided to ditch plastic collectables all together.
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