Woolworths launches new collectables weeks after Ooshies end

Brooke Rolfe
·News Reporter
·2-min read

Just weeks after the premature end of its Ooshies promotion, Woolworths has launched yet another collectables program.

The retailer announced on Tuesday that from November 11, shoppers would be able to begin collecting another line exclusive to Woolworths.

This time, customers will have a slightly more practical use for the collection, with the supermarket releasing a seven-piece stackable set of glass containers.

One container credit will be earned from every $20 spent by a shopper who scans their Everyday Rewards card.

While each container has a different credit value ranging from 20 to 40, customers will need to spend a total of $3,800 on groceries to collect the entire set.

Photo shows front of a Woolworths store.
Woolworths will launch its new collectables campaign on November 11. Source: Google Maps/Steve Mavin

Either the round 0.62-litre container or rectangular 0.61-litre container can be picked up after $400 is spent, while the round 0.95 litre or rectangular 1 litre container will be earned after $500.

At least $600 will need to be spent to earn both the round 1.75-litre and the rectangular 1.45-litre container, and $800 will earn shoppers the priciest item, the rectangular 2.2-litre container.

Woolworths has promised containers of various sizes made from tempered borosilicate glass makes it safe in the oven, but only without the lid.

They are also suitable to be put in the microwave, refrigerator, freezer, and dishwasher, the supermarket said.

On each container’s plastic lid will be a four-hinge locking mechanism and silicone seal, and a steam vent to allow for the cooking or reheating of food in the microwave.

Woolworths Chief Marketing Officer Andrew Hicks said the line of containers was designed to help households reduce food waste, particularly around the festive season.

Photo shows Woolworths' glass containers with plastic lids.
One of seven glass containers with plastic lids can be earned after customers spend a minimum of $400. Source: Woolworths

“Our new line of glass containers are a great solution to store, cook, and share fresh food while making meals last longer. They're a practical kitchen staple that customers can enjoy long after the Christmas season ends,” he said.

Anyone unwilling to sign up for Everyday Rewards and earn the containers can opt to buy them outright in store.

The promotion will continue until February 2 next year, with customers able to continue redeeming from February 3 to 16 or until stock runs out.

Woolworths recently came under intense scrutiny over the early end of its Ooshies promotion, which was supposed to continue until October 20 but finished due to “extraordinary demand”.

Coles has launched a similar earn and collect promotion recently, where customers can earn credit points to collect a set of MasterChef knives.

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