McDonald’s launches first Australian loyalty program - how to score free Macca's
McDonald's Australia has announced the launch of its first national loyalty program that will help customers earn points on some of Macca’s most iconic products.
The MyMacca’s Rewards loyalty program will roll out to all Macca’s restaurants across the country from Thursday, March 3.
The nationwide launch comes following the successful trial of the program in South Australia last year.
Tobi Fukushima, Marketing Manager, McDonald’s Australia said the only thing better than treating yourself to your favourite Macca’s menu items is being rewarded for it.
“With the launch of MyMacca’s Rewards, customers all over Australia can now earn points for every dollar spent, redeemable against some of our most iconic menu items,” said Mr Fukushima.
“The rewards program is a way for us to give back to our loyal customers by providing greater convenience, value and rewards,” he said.
“The more you earn, the more you unlock, so jump onto the MyMacca’s app and start collecting those points!”
What can McDonald's customers redeem through MyMacca’s Rewards?
By integrating rewards into the MyMacca’s app, customers can now order food, earn points and enjoy their favourite Macca’s items in one place.
MyMacca’s Rewards will allow loyal customers to earn 100 points for every $1 spent on eligible food and drink purchases made using the MyMacca’s app.
Once customers earn 2,500 points or more, they will be able to eligible redeem their rewards on a range of McDonald’s menu classics such as a McCafe coffee, Cheeseburger, Fries and Big Mac.
The MyMacca’s Rewards program works by allowing customers to unlock various menu items once they have received enough points within the three tiers: 2,500 points, 5,000 points and 7,500 points.
Once a customer earns 2,500 points through the app, they are eligible to redeem a McCafé coffee of any size, Hamburger, small soft drink, Apple Pie or apple slices.
Macca’s regulars who acquire 5,000 points can redeem a Bacon & Egg McMuffin, Cheeseburger, large Fries, McFlurry or Crispy Snack Wrap.
However, the most loyal customers who earn 7,500 points will be able to score a free Big Mac, Quarter Pounder, McChicken, Filet-O-Fish or Classic Chicken Salad.
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How to get started with the MyMacca’s Reward program
MyMacca’s Rewards is only available through the MyMacca’s app, which means that customers will need to place their order through the app to earn points.
Customers who are already using the app can opt into the loyalty scheme and start accessing the rewards by accepting the new Terms and Conditions in the MyMacca’s app.
Those who don’t currently have the app, can simply download it via Google Play or the Apple App Store, sign in and accept the Terms and Conditions.
From Thursday, March 3, all Aussie customers using the MyMacca’s app can begin earning loyalty points on eligible orders.
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