Woolworths TikTok reveals sustainable Everyday Rewards hack

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·News Reporter
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Woolworths has posted a new TikTok revealing an easy hack to save time and paper at the checkout.

Their new TikTok video, which was posted over the weekend, has been quick to rack up thousands of views and hundreds of likes in a matter of days.

The 18 second video features Woolworths’s TikTok spokesperson Liam Kirley speaking to the camera.

The words “Everyday Rewards hack” appear over his head as he speaks.

“Here is how you can get digital receipts at Woolworths via the Everyday Rewards app,” Liam says.

Screenshots of Woolworths TikTok showing Liam Kirley speaking to the camera.
The process of enabling e-receipts is promised by the retailer to take less than five minutes. Source: TikTok/@Woolworths_au

Using TikTok’s Green Screen filter, Liam then gives viewers instructions on how to opt in to e-receipts while showing the step-by-step process in the background.

“Go to the account tab in the app and click on ‘receipt preferences’,” he says.

“Toggle on e-receipts, and then all of your receipts will be in the app!”

“Perfect for keeping track of your receipts and saving the environment by saving paper,” Liam concludes.

TikTok users have since been sharing their thoughts on the popular video.

“I’ve got to get a pen and paper to write these instructions down!” one TikTok user joked.

“Mine just automatically does it,” another customer shared.

E-receipts to still feature deals and special offers

Customers opting in for e-receipts need not worry about missing out on special offers and deals that are printed on physical receipts.

According to the Woolworths website, e-receipts include products purchased as well as in-store savings, parking vouchers, and the special offers and deals normally found on regular paper receipts.

And just like their paper counter parts the receipts can be used as tax invoices and records of eligible charity donations.

E-receipts are available for Woolworths, Big W and BWS stores, with customers eligible to opt in to one or all of the group’s stores.

Woolworths logo pictured on mobile phone screen.
The retailer’s e-receipt function was rolled out in 2020, with customers also able to enable e-receipts via their Everyday Rewards account on the Woolworths website. Source: Getty Images

The Woolworths website also states that e-receipts are available for viewing for 14 months after your shop, and can be downloaded for records.

The retailer’s e-receipt TikTok is part of a wider sustainability initiative run by Woolworths.

“Did you know each Everyday Rewards member prints out over 30 metres of paper receipts a year (on average) when shopping at Woolworths?” the retailer’s website says.

“When you opt out and stop receiving paper receipts, you’ll create less waste and reduce your environmental impact.”

Previous popular TikToks by Woolworths have also encouraged users to recycle soft plastics at REDcycle bins in store, and reuse mesh produce bags commonly found with citrus fruits.

Woolworths TikTok creating positive change

One of Woolworths's early videos, which gives customers a handy hack to help them checkout faster, has recently reached a significant milestone, gaining over 1 million views.

Many of the videos star Woolworths employee Liam Kirley, who gained over 7 million likes on his personal TikTok account after creating videos of himself working at Woolworths Baulkham Hills in Sydney.

The TikTok logo is pictured.
Since starting their TikTok channel in early September, Woolworths has been quick to gain over 64,000 followers. Source: Reuters

Now Woolworths’s Content Coordinator, Liam said that he is in awe of how well customers are responding to Woolworths’s TikTok content.

“I didn’t expect when I started making these videos that it would eventually see me land a job within Woolworths’ content team,” he said.

“I’m excited about the new opportunity to share even more creative and fun content with customers.”

Yahoo News Australia also understands that Woolworths has seen a 19 per cent increase in baked doughnuts sales since last year, following the release of a behind the scenes TikTok showing how the treats are made.

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