Woolworths reveals 'premium' features of brand new supermarket

Woolworths has opened a new “premium” neighbourhood supermarket where customers can slice their own bread or purchase pizza and pasta made right in store.

Opening in Erskineville in Sydney’s inner west this week, the Woolworths Metro store is stocked with products from local Sydney producers and is offering a more tailored artisan, handmade and organic range.

An inside look at the Woolworths supermarket in Erskineville.
The new 'premium' supermarket opened this week in Erskineville. Source: Woolworths

Woolworths said in a statement the store was an Australian-first and includes a bakehouse managed by the Bread and Butter Project, an initiative offering training programs and employment pathways for refugees seeking asylum who inspire to become bakers.

“We are incredibly excited to be opening our first concession store with Woolworths Metro, as it gives us the opportunity to bring our delicious bread to a wider audience, starting in Erskineville,” Bread and Butter Project chairperson Cindy Carpenter said.

A man uses the bread slicer in Woolworths to cut a loaf of bread.
Customers can slice their own bread at the new supermarket. Source: Woolworths

“Our trained bakers will carry out on-site mixing, proving, shaping and baking, ensuring every product will be made fresh from scratch to provide the people of Erskineville and inner Sydney with the freshest sourdough breads at regular intervals throughout the day.

“In addition, having a presence in Woolworths Metro offers our trainees vital future retail training and employment opportunities, at a time when alternative work options are in short supply.”

Woolworths Metro general manager Justin Nolan said the supermarket giant wanted to offer a more convenient experience to customers.

A Woolworths supermarket worker holds pizza fresh out of the oven.
Pizza baked in store at the new Woolworths Metro in Erskineville. Source: Woolworths

The supermarket will have Scan&Go technology that allows customers to scan products on their phones as they walk through the store and pay on an app, as well as a hot meal to go section, pizzas baked in the supermarket and a curry bar.

“Whether it’s the speed and ease of Scan&Go shopping or the extensive range of ‘meal to go’ solutions on offer, it’s all about giving local customers time back in their busy lives,” Mr Nolan said.

“We've focused on creating a food store that is locally relevant to the Erskineville community and we can’t wait to welcome customers into our store.”

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