Why KFC is censoring their slogan around the world
Fast-food giant Kentucky Fried Chicken have censored their famous slogan and told customers worldwide to “forget it” - at least for now.
Fans of the Colonel’s fried chicken already know the recipe of 11 secret herbs and spices is “Finger Lickin’ Good”, but KFC is urging their customers to avoid licking their fingers during the current coronavirus pandemic.
The slogan has been in use for 64 years and is globally recognised, however it will be paused in advertising around the world effective immediately.
In a media release, KFC said the wording “doesn’t feel quite right”.
“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in our current environment. While we are pausing the use of ‘It’s Finger Lickin’ Good’, rest assured the food craved by Aussies isn’t changing one bit,” KFC Australia’s Chief Marketing Officer Kristi Woolrych said.
“In all seriousness, we think it’s important to take a moment to have a little fun during these tough times, but rest assured we'll still be providing ‘Finger Lickin’ Good’ chicken and a responsible experience for our amazing KFC family and customers, here and around the world.”
KFC says the slogan will be back - when the time is right.
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