Weight-loss giant WW (formerly Weight Watchers) is making headlines for a new program for children as young as eight.
On Wednesday, WW announced the official launch of Kurbo by WW, a program designed specifically to help kids and teens ages 8-17 “reach a healthier weight.”
The “scientifically-proven behaviour change program” utilises a free mobile app to provide kids and teens with help tracking their meals and physical activity.
"According to recent reports from the World Health Organisation, childhood obesity is one of the most serious public health challenges of the 21st century. This is a global public health crisis that needs to be addressed at scale," Joanna Strober, co-founder of Kurbo said in a press release from WW.
"As a mom whose son struggled with his weight at a young age, I can personally attest to the importance and significance of having a solution like Kurbo by WW, which is inherently designed to be simple, fun and effective."
The free program utilises the Traffic Light System to classify food into three different categories: foods to eat more of, like fruits and vegetables (green), foods that require portion control such as meat (yellow) and foods to limit or avoid like breads and sugars (red).
For a fee that ranges from $US69 ($A101) per month to $US294 ($A433) for six months, users can have access to weekly one-on-one coaching through video chat, targeted coaching for parents based on their child’s age and 24/7 customer support.
Although WW notes that the program was derived from Stanford University’s Paediatric Weight Control Program, it has drawn criticism for encouraging parents and children to use weight as the primary indicator of health and instilling the belief that foods can be either “good” or “bad.”
Hey @weightwatchers. Yes, you.— Josée Sovinsky, RD ☕️ (@JoseeSovinskyRD) August 14, 2019
🚫 Putting kids on diets is NEVER okay. 🚫
Even if you call it a lifestyle change. And give them a free app.
I have enough struggling clients. You don’t need to create more.
A Concerned Eating Disorder Dietitian
In an interview with Refinery 29, Jenna Hollenstein, MS, RD, CDN noted that the Traffic Light System negatively impacts kids and teens by teaching them not to trust their intuitive “ability to self-regulate” their feelings towards food.
“When you make some foods yellow light or red light, now they’re something that needs to be avoided. And we all want what we’re not supposed to have,” Ms Hollenstein said.
“What they’re not going to be able to do also, with the green light foods, is make their own connection with how they feel when they eat fruits and vegetables or whole grains or proteins.”
While WW notes that Kurbo by WW provides kids and users with the tools to “achieve long-lasting results”, experts such as Dr. Linda Bacon, author of Body Respect and Health at Every Size notes that research says otherwise.
We, like most others in the eating disorder community, remain concerned by Weight Watchers' (WW) attempts to target children. Children deserve better than to be body-shamed by multinational organizations.#wakeupweightwatchers pic.twitter.com/bNxBirAHLL— NEDIC (@theNEDIC) August 14, 2019
“WW advertises that it’s scientifically proven but what they don’t mention is it’s scientifically proven to fail at reducing weight. And proven to increase stigma, discrimination and eating disorders,” Ms Bacon said in a statement to Yahoo Canada.
“WeightWatchers’ free app for kids is effective marketing, likely to stoke a lifelong struggle with food and weight and repeat paid business for WW through cycles of weight loss and regain. A weight loss app is not the way to support our kids in developing healthy habits.”
The plan has caused many organisations, including the National Eating Disorder Information Centre (NEDIC) to express “concerns” that the app could potentially cause users to develop an eating disorder.
With dieting during adolescence considered the most important predictor of eating disorder development, there is plenty of research to fuel these fears.
A 2003 study revealed that kids who dieted and restricted food were up to 12 times more likely to report binge eating, with researchers concluding that restriction and weight cycling in childhood and adolescence ultimately promoted weight gain.
it's not even just that the Kurbo app might cause #EatingDisorders; it also plays into diet culture, makes eating all about achieving a certain aesthetic, gets kids thinking about this early on, reinforces a "mind over matter" & restrictive approach to food #wakeupweightwatchers— Andrea LaMarre (@andrealala89) August 15, 2019
A separate 2019 report noted that 1 in 4 people who diet (regardless of age or gender) will develop an eating disorder.
In a response to a concerned social media user who expressed her frustrations over the app potentially contributing to eating disorders, WW issued the following reply: “We understand your concern... Kurbo Coaches are trained to pick up on and report any early warning signs of unhealthy eating patterns while the program software detects all weight changes and flags any unusual shifts.”
Several online petitions were created in the hours following the Kurbo by WW launch urging WW to remove the app and discontinue the program.
“We want Weight Watchers to cancel the app and recognise that dieting behaviours in young people should not be encouraged due to the risks associated with their mental and physical health,” one petition read.
“Any changes to a child's lifestyle should be made with the supervision of a paediatrician, not an app.”
73% of mostly women reported that MyFitnessPal was linked to the development of their eating disorder. Levinson Et al(2017). My Fitness Pal calorie tracker usage in the eating disorders. Eat Behav,27, 14-16. #wakeupweightwatchers @ww_us @BalancedTx— Evelyn Tribole MS RD (@Etribole) August 15, 2019
Others used Twitter to hit out at WW over the app, many expressing disgust and horror.
“This is disgusting and horrifying,” one woman said.
Another wrote: “I am so violently angry about this my heart is pounding and breath is coming short. I've been trying to ignore it all day, but I've been thinking about the way I was introduced to weight watchers at age 12 and began my obsession with being thin, and goddammit this isn't ok.”
Someone else added: “No matter how you try to frame this, you’re teaching disordered eating habits. No child needs this. This is disturbing and predatory and should never have been done.”
“This is sick,” said another woman, “I was taken to WW at 10/11. There was nothing wrong with me, a few pounds of puppy fat that would have disappeared next growth spurt. After a further 30years battling eating disorders I am obese and still see food as the enemy. Do not do this to your children.”
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