WATCH: Woman confronts shoppers grabbing baby formula before it's put on Coles shelves
A Melbourne woman has filmed the moment dozens of shoppers grab tins of baby formula before Coles staff have a chance to put it on the shelves.
Hannah Dixon started telling the shoppers at the Bridge Road supermarket in Richmond what they were doing was "wrong" and "cheating the system."
After the shoppers fill their baskets with the tins, some approach Ms Dixon to tell her to stop filming as she did not have their permission.
"I understand, it's just wrong," she can be heard responding.
The footage shows at least a dozen shoppers queuing behind a trolley of formula with shopping baskets.
'Desperate' mum's plea after catching baby formula hoarders emptying shelves
Single mum ditches costly house and moves family into bus bought on Gumtree
"I understand it’s legally allowed, however surely there should be a limit on how many they can purchase in a given time frame," Ms Dixon wrote on Facebook.
After she posted the footage, a Coles spokesperson told Ms Dixon each shopper was only allowed four tins.
"We can assure you we are committed to ensuring that our customers with a genuine need for baby formula have access to this product," the response said.
"As we are currently experiencing unprecedented demand, we are limiting sales quantities to four units per customer."
"We're continuing our work to ensure our policies are strictly adhered to store to store."
