Frantic shoppers seen buying up baby formula in well-organised scheme

A well organised team of baby formula shoppers have been filmed working together to beat the two-tin limit in front of Woolworths staff who appear powerless to stop them.

Filmed at the exit of the Sunnybank Hills supermarket in Brisbane, dozens of “daigou” shoppers can be seen frantically, but efficiently, purchasing the tins through the self-serve checkout before dumping them in a trolley and racing back into the store.

A Woolworths employee can be seen checking their receipts after each purchase, but is ultimately unable to put a stop to the brazen scheme that has caused outrage across the country over the past year.

With no attempts to disguise their intentions, those viewing the footage on Facebook called on someone to confront the shoppers.

A second video shows a collection of trolleys outside the store, some packed to the brim with baby formula, as the shoppers exit the complex.

A Woolworths spokesperson reitterated the supermarket’s two tin purchase limit on baby formula, however, they stopped short of criticising the video or commenting on shopper’s leaving the store and immediately returning to purchase more.

“We encourage parents who find their chosen baby formula is not on the shelf when they shop with us to speak with the Store Manager or Customer Service desk,” the spokesperson told Yahoo7 News.

In response to a similar scene in Adelaide earlier this month, a Woolworths spokesperson said stocks were in high supply and that they would always try and ensure that customers can access their preferred baby formula brands when ever they require it.

“Baby formula stock was readily available for our customers at our Kilkenny store on Saturday and remains so now,” the spokesperson said.

In a video filmed outside the store in Kilkenny, shoppers were seen blatantly ignoring the two-tin limit as they stockpiled the formula.

“I have seen a lot of things, but this was up there with one of the most disgusting things I have ever seen,” Ms Malthouse wrote in the caption.

Those responsible for the practice have caused outrage around the country, forcing many supermarkets to enforce a transaction limit on certain brands of baby formula.

The “diagou” send the tins to China to cash in on a seemingly insatiable demand for premium instant formula.