Aussie CEO makes $1m World Cup offer
Think you know everything about football? Australian entrepreneur Ruslan Kogan is willing to give you $1 million if you can prove it.
The CEO and founder of electronics company Kogan Technologies has opened the ultimate World Cup tipping competition, offering to make someone an instant millionaire if they can correctly predict the result of every group match in Brazil.
That's 48 games for the uninitiated, meaning any potential winner would definitely deserve the prize.
The rules of Brazilian Million are simple – if no one correctly picks all 48 results, the prize doesn’t go off.
But the 32-year-old Melbournian isn't completely heartless, promising the top five ranked tipsters a $500 Kogan voucher while the next 50 will get a $50 voucher.
While this seems like a big risk for Kogan to take, the odds of someone pulling it off are so astronomical that it's unlikely he’ll have to shell out anything more than a few vouchers.
The chances of someone correctly tipping all 48 results - based on selecting the favourites in each match - is an incredible 152,351,338,341 to 1.
And of course, Kogan will get the names and email addresses of thousands of football fans to add to his company database.
"The Socceroos making it into the World Cup is an amazing feat in and of itself," Kogan said.
"We're a great sporting nation that loves a bit of healthy competition.
"My mum was pretty shocked about me putting up such a huge prize for this.
"There's no doubt that it's going to be pretty hard to pick all of the results correctly.
"That's why there’s such a massive prize of $1 million to anyone who can pull it off.
"Of course, we also stand to benefit from the competition.
"Massive sporting events are a huge driver of TV sales — if we can build Aussie engagement around the World Cup and get more of Australia behind the Socceroos, then it’s a win-win for everyone."
The competition is free to enter and is open to the first one million entrants from Australia, New Zealand and England.
Entry closes on June 11.
