Fashion bloggers back our bathers

Perth Fashion Festival bloggers Agatha Witchert, left, Rayne Embley and Olive Cooke at Matilda Bay. Picture: Steve Ferrier/The West Australian

Three of Perth's popular social media personalities will support Telstra Perth Fashion Festival's first stand-alone swimwear show.

The inaugural Swim + Resort Series will celebrate WA's most talented swimwear designers, including Amore & Sorvete, Fella, Bikini Atoll, Natalie Rolt, Rue Stiic, Zingiber, Palm Swimwear and Gypsea.

For next month's showcase, online personalities Rayne Embley, Olive Cooke and Agatha Wichert will share photos of their favourite looks from the front row with their combined 60,000-plus Instagram followers.

Named the official bloggers of the event, the trio are no strangers to Perth's growing stable of internationally acclaimed swimwear.

Embley is thrilled TPFF has created an event for locally designed bathers.

"We have the best beaches in the world and some of the best weather," Embley, who is married to former West Coast Eagle Andrew, said.

Local model Wichert is also excited to harness her social media fans to support WA brands. "I love our local designers," she said.

The event on December 14 at Royal Perth Yacht Club will feature the hottest swimwear taking the world by storm.

"I'm loving bright colours at the moment," Embley said of the trend she's most excited to share with the 30,000 people who visit her blog Right as Rayne each month.