Apple chief executive Tim Cook is assuring shareholders the company is working on some "great stuff" that may help reverse a sharp decline in its stock price.
True to Apple's secretive nature, Cook didn't provide any further product details during the company's annual shareholders meeting on Wednesday at its Cupertino, California, headquarters.
Apple's stock price has plunged by 36 per cent since hitting its peak five months ago.
The downturn has wiped out about $US240 billion ($A235.79 billion) in shareholder wealth.
That setback has escalated the pressure on Apple Inc to consider distributing more of its $US137 billion ($A134.60 billion) cash hoard to stockholders.
Cook told shareholders that Apple's board is still exploring what to do with the money. But he continued to play down a lawsuit filed by a dissident investor on that issue.