It might seem like the easiest job in the world, attending glam events and getting makeup for free, but according to a former reality star, being an influencer is hard work.
Cassidy McGill, who appeared on last year’s Love Island Australia, has 259,000 followers on Instagram, all keen to see what she wears, where she travels to and what she eats.
But according to the 23-year-old, who was famously caught up in a love triangle with show winners, Grant Crapp and Tayla Damir, it’s not easy influencing the masses with ‘activewear try on hauls’ and her fitness routine.
“Everyone thinks that we get paid a s**tload to do f**k all, and it’s really easy — it’s not easy, this job basically never stops and there’s a lot of pressure,” the Melbourne woman, who has done countless collaborations with brands like Olay, Oral B and Bondi Sands, told her followers on Friday.
“The way I look at it you have your job, you have however many bosses, you maybe have a review once a month where they give you some feedback, some constructive criticism, they give you some praise and you move on from there.
“I have 260,000 bosses essentially … sometimes I even put your happiness and needs in front of what I would actually like to post because I know what you guys like as opposed to what I like.”
She went on to say that while it’s a ‘hard job’ being an influencer, she does it anyway.
“I am very grateful for the opportunities that I am continuously given and I feel like that goes without saying, but as I said there’s one ‘boss’ out there that will feel the need to remind me how privileged I am,” Cassidy continued.
“We get paid well, just like most other people get paid well, but we have a lot of pressure, we have a lot of feedback to continuously go off.”
Not only did Cassidy say it was a lot of pressure to keep up the online persona but she also claimed the job never stopped.
When she’s not ‘replying to comments or thinking of creative ideas,’ she’s going to events, collaborating and bettering yourself as a person’.
She also says she’s ‘growing — because no-one wants to watch the same person be the same person for the rest of their lives.’
“I just want to give myself a pat on the back and my fellow influencers a pat on the back — it’s a damn hard job,” she finished.
Got a story tip? Send it to firstname.lastname@example.org
Or sign up to our daily newsletter here.