Customers bewildered by egg pricing at Coles
Customers were shell-shocked after an image of eggs on sale at a Sydney supermarket was shared online.
The image shows boxes of Sunny Queen eggs on a shelf in a Coles store in Neutral Bay, with the 12-pack of free range eggs next to the larger “Value Pack” with 18 inside.
The photo was shared to Reddit on Saturday by an eagle-eyed customer who had noticed the smaller box cost 98 cents per 100g while the same weight in the “Value Pack” set customers back an additional one cent at 99 cents.
Whether you buy 12 or 18 eggs they are costing you 49 cents per egg either way. Some observers wondered where the value was in the ‘Value Pack’.
“Even if the wholesale price per egg is exactly the same (which I seriously doubt), the supermarket still can and should be selling 18-packs at a more economical rate than 12-packs,” one user commented.
“Discounting bulk purchases is like, economies of scale 101.”
One user suggested the customer should “report this to the Australian Competition and Consumer Commission” due to the pricing being “false advertising”.
“Mate, I’ve already called 000,” they responded.
Another slammed the variance as “outrageously misleading pricing”.
