Coles launches new collectables - and they're just for adults

·News Reporter
·3-min read

Coles and Liquorland are raising a glass to loyal customers with their latest collectable program, which will bring a touch of sparkle to homes across Australia.

From Wednesday, September 21, customers will be able to earn glassware credits on Schott Zwiesel “PURE” Tritan® crystalline glassware each time when they spend $20 in one transaction at Coles and Liquorland.

Glassware at Coles and Liquorland
From Wednesday, September 21, customers will be able to earn credits on glassware at Coles and Liquorland. Source: Supplied

However, customers will need to scan their Flybuys card during their shop at Coles, Coles Online, Liquorland and Liquorland Online to collect their glassware credits.

Once customers have enough credits, they can redeem their European-made glassware in-store at Coles or from Coles Online.

For shoppers who are looking to collect the entire set in time for Christmas, you can collect bonus credits by purchasing from 1,100 participating products across the Coles and Liquorland range – which means you can earn multiple bonus credits within one transaction.

Coles and Liquorland customers earn glassware credits

The European-made Schott Zwiesel “PURE” Tritan® glassware range includes everything you need for at-home entertaining, including five durable and multifunctional glasses, short and tall tumblers, champagne flutes, white, red wine glasses and a decanter.

Coles Chief of Commercial and Express Officer Leah Weckert said the new glassware campaign is another way Coles is helping provide more value to Aussies at the checkout.

Schott Zwiesel “PURE” Tritan® glassware range
The European-made Schott Zwiesel “PURE” Tritan® glassware range includes everything you need for at-home entertaining. Source: Supplied

“As we come into the peak entertaining season of the year, we’re delighted to reward our customers with free quality glassware by one of the leaders in glassware, so they’re equipped with trendy, restaurant-quality products they’d be proud to serve their guests,” said Ms Weckert.

Ms Weckert pointed out that Coles and Liquorland customers love continuity programs, which is evident in the increased participation and satisfaction scores each time they run these campaigns.

Earn bonus credits with participating brands

As part of the campaign, Coles and Coles Online will be offering bonus credits on over 1,000 participating products from 30 household brands, including:

  • Airwick

  • Ben’s Original

  • Centrum

  • Chux

  • Coles Finest

  • Colgate

  • Depend & Poise

  • Dolmio

  • Fairy

  • Glad

  • Mortein

  • Omo

  • Optimum

  • Palmolive

  • Rexona

  • Schwarzkopf

  • Sukin

Coles and Liquorland glassware program launch event
As part of the campaign, Coles and Liquorland will be offering bonus credits for shoppers. Source: Supplied

While Liquorland has bonus credits up for grabs on more than 100 participating drinks brands, such as: Asahi,

  • Great Northern

  • Malfy Gin

  • Jacob’s Creek

  • Aperol

  • Winton Road

  • Tussock Jumper

Coles offers 'half credits, half pay’ option

Meanwhile, Coles is offering the popular ‘half credits, half pay’ option, which allows shoppers to redeem their credits in-store at Coles or through Coles Online using half of the glassware credits and only paying half of the retail price.

Liquorland has also come onboard to offer a special three-day promotion, which gives customers the chance to receive $5 off when they spend $50 online on participating products using the promotion code GLASSWARE from Wednesday, September 6.

To keep your drinks cool as the weather heats up, Coles and Coles Online is also offering Schott Zwiesel double wall stainless steel wine cooler for $35, stainless steel cocktail shaker and spoon set for $25, stainless steel 6-piece ice cube and tong set for $20 – available from Wednesday, September 21.

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