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Aldi has revealed a major change after an eagle-eyed shopper noticed a whole section missing from its website.
The retailer says it has ditched its online shopping page that allowed customers to purchase Special Buys on its site.
"We have recently concluded the trial of our online Special Buys program. While we have gained valuable insights and appreciate that some customers enjoyed the ability to buy selected Special Buys online, it is not the right time to expand this trial," an Aldi spokesperson said.
"Supply chain pressures and inflation means that our top focus is to deliver the best priced groceries to Australians. We believe that this focus, while it might come at the cost of other projects, delivers the best value to our customers," she added, saying Aldi has been clear that delivering groceries at the best prices is its ongoing goal, especially as Australians feel the pressure of inflation.
"Our unique business model is built on efficiency, and while we don't want to see customers disappointed we believe this is the best decision to continue maintaining our price gap of over 15 per cent compared to our competitors," she further stated.
While the discount supermarket says it will not rule out bringing the Special Buys back to its website, there are no immediate plans to sell Special Buys or groceries online. "Customers can still enjoy our Special Buys offering in store on Wednesdays and Saturdays," the spokesperson said.
Social media reacts
The missing section on Aldi's website was first noticed by a member on the Aldi Fans Australia Facebook group.
"So did Aldi just quietly remove their online range instead of the promised expansion of eventually offering all their products online? I can't see any mention of online products anymore anywhere on their app or website ever since they had their online clearance last week," the woman asked other members of the group.
Aldi first trialled online sales in May 2021, offering the service to customers around New South Wales, Victoria and Queensland.
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