Samsung's watch 'better' than rival Apple

For once the Samsung Watch is being judged as the ‘better looking’ and easier to use time-piece when compared to its Apple rival.

Today's release was part of a serious business trend.

The Australian market has developed a billion dollar appetite for having our phone, email, the time and much more on our wrist.

The rise of the mobile has seen many of us ditch our traditional timepiece but through technology, the watch is making a comeback but it's not just about notifications, it's about style too.

While Samsung didn’t have the lines out the door, they still had plenty of interest in its Apple challenger.

It works well and the Gear S2 is winning praise for its looks and ease of use.

The rotating bezel is the big difference, the Apple watch uses a digital crown on the side.

Bani McSpedden is an expert in traditional watches and he likes Apple's square approach.

"I'm not attracted by other smart watches because the others are trying to be like watches."

Samsung and Apple watches start at $499.

They all do heart-rate, notifications and messaging.

Samsung decided against a speaker for making phones calls.

Only time will tell whether that's the right call.