Woolworths says they’ve seen an increase in certain products as shoppers flock to stores during this week’s winter cold snap.
The supermarket chain said they’ve seen a change in customer’s eating habits, including a 30 per cent spike in slow cooked meals and a 10 per cent increase in items used in roasts.
In-store shoppers are buying more tea and coffee, and soup sales have doubled, a Woolworths spokesperson told Yahoo News Australia.
There has also been more traffic online, with people searching recipes for tomato and pumpkin soups, breakfast, pizza and slow cooker meals.
The biggest jumps were seen for breakfast and pizza recipes, which spiked by 108 per cent and 113 per cent, respectively.
"This cold snap has packed a punch on the east coast, and we've seen a real shift in what customers are putting in their basket as winter takes hold,” the Woolworths spokesperson said.
“There’s been a marked increase in roast meats, warm beverages like tea and coffee, and key ingredients for slow cooker meals.
"We're also seeing double digit growth on soups compared to last year, which are the perfect winter warmer on a bitterly cold day.
"As most states head into a long weekend, many Australians look set to cook up winter warmers of their own. We’ve seen visits to our tomato and pumpkin soup recipes grow by more than 60 percent.
“The biggest surprise has been the surge in interest in pizza and breakfast recipes, indicating many customers are hoping to enjoy weekend favourites from the warmth and comfort of their own home.”
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