Woolworths partners with Uber Eats in radical home delivery move

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Woolworths has today announced its partnership with delivery service Uber Eats, in a move that is sure to revolutionise home delivery.

Set to commence on August 30, the partnership aims to provide customers with access to same hour grocery delivery, including fresh produce as well as hundreds of household staples.

Woolworths deliveries placed on Uber Eats will be packed by Woolworths Metro personal shoppers and handed to Uber Eats partners for delivery.

Uber Eats delivery man walking out of a Woolworths Metro store. Source: Woolworths
Woolworths will partner with Uber Eats to provide customers with same hour delivery. Source: Woolworths

Woolworths has also confirmed that the partnership will not be with just Uber Eats, with Uber itself also offering delivery options for customers ordering online from the Woolworths website.

With home delivery on the rise amid lockdowns and Covid-19 scares across Australia there have been increasing reports of missing items, no-show deliveries and cancelled orders.

Customers have been demanding more online options and this partnership is set to aid Woolworths in meeting this surging online demand.

Uber Eats partnership to incrementally expand

From next week, a dozen Woolworths locations will become visible on the Uber Eats app across Sydney and Melbourne, with a view to expand to other locations.

The initial stores involved in the Uber Eats partnership are: Balaclava, Hadfield and Hawthorn in Melbourne; and Bondi, Maroubra Beach, Padstow, Erskineville, Pyrmont, Randwick, Redfern, Rose Bay and Rozelle in Sydney.

Uber Eats bag in Woolworths produce section. Source: Woolworths
Uber Eats customers will start seeing Woolworths Metro in their app from August 30. Source: Woolworths

From the initial New South Wales and Victoria locations, expansion across Australia’s East coast is predicted to occur within weeks, with a network of Woolworths locations to become available on a national level in early 2022.

The announcement of Uber’s involvement delivering Woolworths website orders will also provide delivery options to Woolworths’s existing online retail operation commencing in Brisbane and Toowoomba, with intent to roll out to further locations.

Woolworths, Uber thrilled about new partnership

Woolworths Metro General Manager, Justin Nolan has said that Woolworths is always looking for ways to make it easier for customers to shop.

“This partnership will give our ‌customers‌ a ‌fast,‌ ‌reliable‌ ‌and‌ ‌effortless‌ ‌way‌ ‌to‌ ‌get‌ ‌groceries‌ ‌delivered‌ ‌to‌ ‌their‌ ‌door‌ within an hour,” he said.

“Importantly, it will also help us meet the needs of customers seeking to limit their community outings during the pandemic.”

Uber Eats Regional General Manager Retail, ANZ, Lucas Groeneveld highlighted the need for delivery in the current climate.

“Through Covid we’ve seen demand for home-delivery grow as people look for ways to get what they need while staying at home - this demand is only set to continue as customers increasingly look for faster delivery as the new normal,” he said.

“By linking up with Woolworths, Uber Eats is well positioned to usher in a new era of ease for Australian households - strengthening our platform’s appeal as the place to head to go anywhere or get anything.”

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