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Woolworths makes major change to Everyday Rewards: 'Awesome'

Members are praising the loyalty program's newest feature.

Woolworths has unlocked a new feature for Everyday Rewards members, which will be rolled out to all members in the coming weeks and has so far been a hit with shoppers.

The supermarket giant has introduced a breakdown of accrued points in the Everyday Rewards app, allowing customers to track how their points were calculated with each purchase.

The new feature also allows customers to track where they earned bonus points and base points.

Woolworths Everyday Rewards app being scanned at checkout; Everyday Rewards app screen
Woolworths has introduced a new feature to their Everyday Rewards program. Source: Getty, Facebook

"We know our members are looking for value every time they shop with us and this new feature in our Everyday Rewards app will provide a breakdown of exactly what points our members earned at the checkout, highlighting both their boosters and base points," a Woolworths spokesperson told Yahoo News.

"We hope this feature proves valuable in helping our members get $10 off their shop, hit their Bank For Christmas savings goals, or convert to Qantas Frequent Flyer points at a faster rate."

Members have warmly welcomed the "amazing" new feature, with one taking to Facebook to say, "Awesome! I have always wondered about the points break down," while another responded, "Definitely makes it so much easier to keep track of."

Latest change for Everyday Rewards

The app change is the latest in a raft of updates to the Everyday Rewards program and has been met with a more positive response than the news last month that Everyday Extra customers will now:

  • Be charged $70 per year (previously it was $59)

  • Now earn 2x points with each shop instead of 3x.

  • Only be able to access the 10 per cent discount in Woolworths and Big W in-store rather than online.

In June, members also noticed a subtle change to the program when they no longer received a prompt at self-service checkouts to use their $10 reward when they accumulate 2,000 points.

"We have removed the automatic prompt on the self service screen in Woolworths supermarkets and at Big W, following significant customer feedback showing our members prefer to save their Rewards dollars to use after they have accumulated a higher reward amount, as opposed to redeeming $10 each time they reach 2,000 points," an Everyday Rewards spokesperson told Yahoo.

"This allows our members to apply a larger saving to their shop when they need it most. Customers can easily redeem their rewards dollars at the checkout by selecting 'Reward dollars' on the payment screen."

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