Woolworths launches new online store with thousands of products

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Woolworths has launched a new online shopping experience with thousands of new products available from air-fryers to microwaves.

The retail giant has today launched Everyday Market, an online marketplace where shoppers will find a huge range of household appliances, pet care, baby products, toys and health and beauty products.

The online extension of their existing food and grocery range means that shoppers can now order larger scale items with their grocery shop.

Woolworths Everyday Market. Source: Supplied
Everyday Market has been launched on the Woolworths website nationwide from today. Source: Supplied

“Millions of customers use our website to shop for food and groceries every week,” Woolworths General Manager Everyday Market, Lance Eerhard said in a statement.

“With Everyday Market, we want to help our customers get more of their everyday needs in the one seamless and convenient online shop.”

Some of the brands customers will have access to include Russell Hobbs, Nutribullet, Dyson, Barbie, Fisher-Price and Vetalogica.

How does Woolworths Everyday Market work?

When customers order groceries online, they can visit the Everyday Market on the same Woolworths website.

There, customers will find products from a range of partners including BIG W, Healthylife, PetCulture, Designer Bums and Joonya.

Shoppers can simply add products to their online cart as they do their regular grocery shop and buy it all in one simple transaction.

Screenshots of the items available on Everyday Market. Source: Woolworths.
Shoppers can now add household items, electronics and beauty products with their weekly grocery shop. Source: Woolworths.

“We’re starting with a small group of partners and it really is just the beginning. We have ambitions to more than double our range and offer tens of thousands of products to our customers over time,” Mr Eerhard continued.

Shoppers will receive their products direct from the store partners. Customers can buy as many items as they like from the Everyday Market and will only be charged a flat $10 shipping fee.

Although larger items may incur additional fees, these will be disclosed to customers at the checkout.

Online shopping is in high demand

In the past year, Woolworths has reported an increase of 75 per cent in online food and grocery sales, reporting annual sales of more than $3.5 billion in 2021 financial year.

The introduction of the Everyday Market gives shoppers an easier way to shop online with a range of brand partners.

Australian-owned eco-friendly reusable nappy brand, Designer Bums, was one of the first Everyday Market partners.

“We’re really excited to partner with Woolworths to make our products more accessible to more Australians through Everyday Market,” Designer Bums Director and Owner, Carla Schwef said.

Woolworths Everyday Market parcel on doorstep. Source: Supplied
Products will be delivered by a range of partners who have teamed up with Woolworths in their new online venture. Source: Supplied

“Reusable cloth nappies have been growing in popularity considerably in recent years and the attitude towards more sustainable alternatives is changing. It’s exciting to see they’re now beginning to become mainstream.

“We know grocery delivery is particularly popular with parents of young children and hope our range will really resonate with customers looking for a sustainable alternative.”

Woolworths has been piloting the Everyday Market in select areas since July and so far, some of the most popular products have been air-fryers, Nutribullets, stick vacuums and blenders.

“The response from customers during the pilot was really encouraging, with strong demand for cookware, kitchen appliances and toys,” Mr Eerhard said.

“Our customers liked being able to get lots of different needs in one place - whether it be a kids’ toy for a birthday, an air fryer to perfect a new recipe, or a set of clippers for a lockdown haircut.

“We’re excited to take Everyday Market national and look forward to growing our range with new and existing partners for our customers in the months ahead.”

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