Woolworths announces new 'Fix-ems' collectible range with Disney
Woolworths has revealed it will be launching a new range of colourful collectibles in another partnership with Disney.
From Wednesday July 6, shoppers will be able to collect 36 Fix-ems – reusable woven patches that can stick to most surfaces or be ironed onto some fabrics for a longer-lasting decoration.
The new range features characters from the Disney, Pixar, Marvel and Star Wars franchises, including Minnie and Mickey Mouse, Lightning McQueen, Dory, Spider-Man, Groot and Darth Vader.
Like previous collectibles, shoppers will receive one Fix-em with every $30 spent, plus the opportunity to collect more with participating products.
New Woolworths range environmentally conscious
Fix-ems are made from at least 80 per cent recycled material and are certified by Good Environmental Choice Australia (GECA) as environmentally preferable, Woolworths said in a statement.
The company's Chief Marketing Officer Andrew Hicks said while Fix-ems are reusable, they can also be recycled in store if they’re no longer wanted.
“We remain committed to growing a greener future, which is why Fix-ems are made from at least 80 per cent recycled materials and they can be recycled in any Woolworths store thanks to our partnership with Save Our Soles,” he said.
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The latest Disney range comes after previous success with the Disney+ Ooshies range.
Meagan Sanders, VP & GM, Consumer Products of The Walt Disney Company Australia and New Zealand, added she was excited to see how Aussies will use their Fix-ems.
“Fans will stick-em, create-em, wear-em and reuse-em in so many creative ways – from personalising jackets and sneakers, to lending some flair to their bags and bike helmets – the possibilities are endless.”
Fix-ems can be collected from both in-store and online purchases.
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