Woolworths announces major shift to combat soaring cost of living

Woolworths has pledged to freeze the prices of almost 200 essential grocery items until the end of the year amid rising cost of living pressures.

Despite ongoing inflation challenges, Woolworths has vowed to keep prices of its everyday own brand products at the same low price.

This mean that Aussie families can load up their trolleys with scores of pantry, meal, baby and household items without worrying about further price hikes.

Woolworths Price Freeze products in trolley outside supermarket
Woolworths has pledged to freeze the prices of essential pantry, meal, baby and household items until the end of the year. Source: Supplied

Woolworths products that will be going on "Price Freeze" will include flour, sugar, vinegar, oats, eggs, coffee, laundry powder and dishwashing liquid.

Shoppers can also expect the supermarket to freeze prices on essential meat items, pasta, frozen peas, cheese, bread rolls, bacon and more.

Parents of little ones can also nab Little One’s Nappies and Smiling Tums Pouches at the same price as they are today.

Essential grocery products on Price Freeze

Below is a brief list of products customers can expect to find on Price Freeze. Visit the Woolies website for the full list.

  • Pantry essentials - flour, sugar, vinegar, oats, eggs, tea bags, coffee, canned tomatoes, tomato sauce

  • Meal essentials - pasta, frozen peas, cheese blocks and shredded cheese, bread rolls, bacon, chicken tenders, cans of tuna, yoghurt, juice and salsa

  • Baby essentials: Little One’s Nappies and Smiling Tums Pouches

  • Household essentials: laundry powder, dishwashing liquid, fabric conditioner, sponges and bin bags.

Woolworths Price Freeze products
Woolworths' Price Freeze products will remain on sale for the same low price until the end of the year. Source: Woolworths

Woolworths’ Price Freeze has been announced in addition to the supermarket’s Prices Dropped winter program, which launched in May and includes more than 300 products including roast meats, medicines and soups.

In a recent email sent to customers, Woolworths Group CEO Brad Banducci said the supermarket is currently facing challenges posed by floods, supply shortages and inflation.

Woolworths sign with logo outside supermarket
Woolworths also offered tips to help customers save money. Source: AAP

Woolworths' shopping tips to 'Get Your Woolies Worth'

Mr Banducci offered several tips to customers to help them get more for their money each time they shop.

  • Shop the basics at Woolies, even if it’s not your preferred brand, as the supermarket offers good value options in every category.

  • Explore the supermarket’s Weekly Specials to save over $20 on your weekly shop.

  • Shop Woolies’ 300 Prices Dropped and Price Freeze products to save on your weekly grocery shop.

  • Choose Woolworths’ own brand products for quality items at an affordable price.

  • Be creative with your recipes and shop seasonally to find the best value on fresh produce. If produce is out of season, you can try frozen options instead.

“Finally, Get More from Everyday Rewards. Not only do you get points on all of the above, but the average member who Boosts their personalised offers saves an extra $200+ a year,” said Mr Banducci.

“As we lean into the challenges of inflation, rest assured the whole team at Woolworths is committed to making sure you can always Get your Woolies worth.

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