Woolworths, Coles, IGA or Aldi? 'Supermarket of the Year' announced

Australia's "Supermarket of the Year" has been announced by Roy Morgan – with Aldi taking the honour for the second consecutive year.

Aldi beat out Woolworths, Coles and IGA for first place in Roy Morgan's Customer Satisfaction Awards, which has been running for five years.

Aldi and AldiMobile Roy Morgan Customer Satisfaction Awards
Aldi and AldiMobile took top honours for the second year in a row. Source: Roy Morgan

Aldi Australia Group Director, Simon Padovani-Ginies, said the retailer is thrilled to have once again been named Australia's Supermarket of the Year.

"This recognition and acknowledgement only further cements the importance of our commitment and mission to continue to provide the highest quality products at the lowest prices in the market," said Mr Simon Padovani-Ginies.

Roy Morgan's customer satisfaction ratings are calculated from an annual survey of more than 60,000 Australians, making it the world's most comprehensive single source survey.

Exterior view of Aldi supermarket during the day
Aldi retained over 95 per cent customer satisfaction throughout 2021. Source: Getty

During a year rife with challenges, the survey revealed that Aldi retained over 95 per cent customer satisfaction throughout 2021 – cementing it as one of the most trusted brands in Australia.

ALDImobile also took out the category for ‘Mobile Phone Service Provider of the Year’ over leading mobile service providers Telstra and Optus.

Aldi customers still most satisfied

Roy Morgan CEO, Michele Levine, said Aldi has out-performed competitors by delivering the highest customer satisfaction throughout 2021 in two categories for the second year straight.

"Aldi supermarkets won nine monthly awards during 2021 and with an average customer satisfaction of over 95 per cent couldn't be matched in taking out their fifth win in the annual award,” said Ms Levine.

"The high level of customer satisfaction for the two Aldi brands is matched by the high level of trust people have in Aldi - consistently one of Australia's most trusted."

Bunnings Warehouse, JB Hi-Fi, Commonwealth Bank, Myer, Grill'd, Subway and Costco were among the 40 winners in their categories. See the full rankings here.

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