A tiny detail on a packet of Arnott's Tim Tams sold in the United States has left Aussies outraged.
The Aussie expat who shared an image of the Chewy Caramel Tim Tams online pointed out how the packaging was different, particularly where the popular pantry staple was branded a ‘cookie’ instead of a ‘biscuit’.
The Aussie posted to Reddit, pointing out the hefty price tag, adding: “The packaging is different and it says cookies but they also say they are made in Australia.”
What’s more, the difference in price between overseas item and the cost of Tim Tams back home is stark. The American product was priced at $8.59 USD which is $13.65 in Australian dollars. Meanwhile, the same item retails at just $3.50 at both Coles and Woolworths.
Fellow biscuit enthusiasts were quick to comment on the wording. “How dare they call them cookies,” said one person. “They are biscuits.”
“Hate to break it to you, but they're not biscuits. They're bikkies,” joked another.
Others were quick to comment on the price. “Whoa that’s expensive!” said one user, before admitting they’d still buy the Aussie favourite. “The packaging is completely different to the Australian ones.”
“They don’t taste the same in my experience,” added another.
Tim Tams being sold in the United States is a relatively recent phenomenon. A representative confirmed in 2017 that the cult favourite biscuit packet was available worldwide. They explained that the recipe was the same as in Australia and came in four flavours including Original, Classic Dark, Chewy Caramel and Dark Mint.
Another person shared on the thread an important reason for the name change - that in the United States, biscuits are actually savoury, not sweet.
“I know you're kidding, but biscuits are something else entirely in the US,” they pointed out. “They're savory things (which still blows my mind).”
According to Better Homes & Gardens, a biscuit in America is “usually enjoyed as part of a savoury meal, served with meat and gravy.”
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