The West

The Lip - A new Crown in town
The Lip - A new Crown in town

Long-time beer drinker and The Sip editor Ross Lewis casts his eye over the kegs from here and abroad.

It has been an iconic Australian beer brand for decades.

Now one of Carlton United Breweries’ most popular names has a golden glow.

To appease the changing tastes among local beer drinkers CUB has launched Crown Golden Ale.

The new drop comes in a bottle similar to its older cousin, Crown Lager, but features bold black packaging to highlight that it, too, is part of a premium range of CUB brews.

Lagers may still be the best sellers in the Australian beer market.

But punters are now willing to deviate and are keen to try Ales, Stouts, Porters and Wheat beers.

Following CUB’s takeover by SAB Miller, there has been a stronger focus on the brewer satisfying new tastes.

“The arrival of SAB Miller has put the focus back on the beer and supported a path of quality and innovation. This means we keep brewing great quality beers, which we hope people will want to try, talk about and drink,” said Crown range general manager Richard Oppy.

Crown Golden Ale will be available in only Dan Murphy’s and BWS stores between July and September before a nationwide distribution.

And the brew will feature in pubs from August 1.

According to the taste testers at CUB, Crown Golden Ale has zesty, citrus hop characteristics with subtle aroma. In keeping with the Crown label there is a malty taste but the new brew is naturally sweeter.

Crown Golden Ale uses Australian Pride of Ringwood and Galaxy hops. It tips the ABV scale at 4.5 per cent making it a very sessionable tipple.

“We think Crown Golden Ale has a subtle bitterness that appeals to a wide variety of palates. It’s a much easier drinking beer than the traditionally heavier English style ales; we’ve brewed it locally with our climate in mind,” said Crown Head Brewer, Tully Hadley.

The Sip will run Crown Golden Ale through its tasting laboratory next week so stay tuned for the review.


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