Ricciardo to help market TFS
TFS Corporation has added the services of local Formula One star Daniel Ricciardo to its marketing budget, signing on the F1 rising star as a "global ambassador" for its Indian sandalwood products.
Ricciardo joins Australian Test great Adam Gilchrist - a long-time TFS shareholder and director of the company until May last year - as the public face of the company as it expands it sales.
Chief executive Frank Wilson said the association with the high-profile recruit would help the company promote its products to Ricciardo's legion of fans, and to new customers and investors across the globe,
TFS booked a $55 million after-tax profit for the first half of the year, and says it expects full-year earnings of $90 million.
The company spent $1.9 million on sales and marketing in the first half.
TFS did not say how much Ricciardo's services would cost.
