Shoppers couldn’t help but notice a surprising detail in a photo a bargain hunter shared after scoring a massive haul of marked down groceries.
The Coles customer managed to pick up a huge assortment of products including salad for 20 cents, ready made meals for 97 cents, cooked chicken for $5 and paracetamol for 10 cents a pack.
Understandably pleased with his collection, the Sydney shopper shared a photo to a Facebook group showing off his bargains.
It wasn’t long however, before eagle-eyed social media users spotted something unusual in the boot along with the man’s sizeable stack of food.
In an amusing juxtaposition, he had placed a tall Gucci box among his radically reduced items, most of which ranged between just 20 cents and one dollar.
Many joked in comments that the shopper was possibly able to afford the designer brand because of his savings at the supermarket.
“And that's how you can afford to buy Gucci,” one person wrote.
Others sarcastically asked whether Coles had started selling Gucci recently and if the product in the box was also on special.
“Bought that Gucci gift bag with the savings?” another asked.
Some nosey shoppers were less interested in the Coles haul and just wanted to know what was inside the Gucci box.
“Spill the beans, what’s in the bag?” one wrote.
One person left a rather judgemental comment about the customer shopping at Gucci and “bragging about getting marked down groceries from Coles”.
Someone responding by saying, “why spend $30 a day on food when you can save $25 and spend the rest at Gucci?”.
Best time to get big bargains revealed
The post came after another markdown enthusiast lifted the lid on the best time to shop to score the best of Coles’ clearance products.
While many people have theories for their own local supermarkets, a spokesperson said there was no universal time that items were slapped with a reduced sticker.
“Mark downs do not uniformly take place at the same time across all stores,” the spokesperson told Yahoo News Australia.
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