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Huda Kattan is, unquestionably, a makeup powerhouse. Her perfectly-contoured looks have earned her more than 40m Instagram followers, and she also runs a successful eponymous beauty brand that recently launched in Boots.
I’m an avid fan. I swear by the concealer, can’t get enough of the power bullet matte lipsticks and have mastered the art of lilac eyeshadow thanks to the colourful palettes. So when Huda unveiled the Yo Glow Enzyme Face Scrub – the first launch in her newly-created skincare brand, Wishful – I was intrigued.
But I was also sceptical. Makeup brands and personalities launching skincare is nothing new – just take a look at Glossier, Kylie Jenner and Millie Bobby Brown. While the packaging is pretty and the pictures are nice, I often question how good they are – is there an element of jumping on the bandwagon to profit off consumers? After all, Kylie Jenner came under fire in 2019 following the launch of her walnut face scrub, widely criticised for being too harsh on the skin.
I’m someone with hormonal acne who’s constantly trying to cover up, so I want a product that works – not just to look pretty on my bathroom shelf. But I kept an open mind when I received Huda’s face scrub. I tested it over the space of a week – here’s what I thought.
The vegan Yo Glow Enzyme Scrub is a 100ml buttery yellow tube with metallic foil lettering decorating one side. It costs £34, which is pretty pricey. The scrub is full of pineapple and papaya enzymes with Beta Hydroxy Acids (BHAs) and Alpha Hydroxy Acids (AHAs).
From years of trialling different skincare products, I’ve learned what these...