Customers have been saving hundreds of dollars at the checkout by scoring heavily discounted meat marked as "quick sale", stockpiling products nearing their best before or expiration dates.
One savvy Coles shopper says he managed to fill his freezer with $332.81 worth of premium meat for just $47.61, saving a total of $285.20.
"My best haul ever," the man posted alongside a photo of his receipt and the 23 marked-down items.
Massive savings wow Coles shoppers
Popular Facebook group Markdown Addicts Australia has received an influx of similar savings stories, with one woman revealing that she took home $130 worth of meat products for only $7.50.
"So lucky, steak again tonight," she wrote about her haul of 15 items marked down to less than $1 each.
In a separate post, the same customer shared that she scored $92.50 worth of meat items for the bargain price of $5.20.
Included was a 587-gram pack of kangaroo loin medallions for $1.17, marked down from $23.48. The woman claimed she had never eaten kangaroo before but couldn't resist at such a low price.
Another shopper managed to score $70.03 for a mere $7, while yet another praised her husband for bringing home $90.45 of meat for $11.71.
"Hubby for the win," the latter woman wrote.
The posts have sent fellow bargain hunters into a frenzy in search of specials.
"I have never ever seen bargains like this anywhere I shop," one person commented. "Great bargains for you and the family in these expensive times."
Others queried the lucky shoppers about what time of day is best to find such impressive mark-downs.
When is the best time to find meat mark-downs at Coles?
A Coles spokesperson previously told Yahoo News Australia that customers can purchase products at a heavily discounted price when it nears its best-before date to provide value and reduce wastage.
"We know our customers love good value so when a product is near its best before date we often mark it down so it can be enjoyed for a cheaper price, instead of being wasted," said the spokesperson.
"Markdowns do not uniformly take place at the same time across all stores. There are many things that can impact when this takes place including stock on hand, delivery schedules and team member rostering," the spokesperson added.
The spokesperson also pointed out that "food safety is paramount" to Coles, which is why the retailer encourages all customers to be mindful of use-by and best before dates.
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