Shoppers showing off their massive hauls of discounted items online have become the envy of thousands of others who struggle to find similar bargains.
Customers frequently boast about scoring huge amounts of groceries for unbelievably cheap prices, with one woman this week spending less than $10 on an impressive Woolworths shop.
New information has now emerged from a Coles duty manager revealing how frequently items sell at dramatically reduced prices at his store.
In a comment to a recent Facebook post about a bargain groceries haul picked up from Coles in Murray Bridge in South Australia, the employee exposed the industry secret.
“I'm a duty manager for Coles and do these markdowns five days a week,” he wrote, claiming he had attracted “quite a following” from customers who had become familiar with his process.
“This stock needs to be sold that night or it gets wasted and binned at end of night,” he wrote.
The manager added that if shoppers were ever put off by “outlandish prices up-front”, they should keep in mind the supermarket’s need to reduce items and get them out the door before they expire.
He said regular prices were “not too bad as supermarkets don’t operate on high margins”.
Woman ‘hits the jackpot’ with 13 pre-made meal for crazy price
The Coles employee was responding to a shopper who purchased 13 pre-made meals for just 10 cents each, and a 15 cent bag, totalling just $1.45.
“I finally got one of ‘those specials’ I legit didn't think they existed and then yesterday I hit the jackpot,” she wrote, revealing that she scored the discount items just before 3pm.
Others were similarly impressed, congratulating her on the find in comments to her post.
“I get bargains from time to time but never those kind. Enjoy,” one wrote.
“I see a great bargain there! Well done,” another said.
Yahoo News Australia has contacted Coles for comment on what time is best for securing a bargain.
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