Coles is taking on ALDI’s Special Buys with a rival Best Buys program offering a similar range of items for discounted prices in a move that is sure to shake up the competition.
The deal kicked off on Friday in 13 Coles stores in Victoria and 15 in Western Australia, offering a host of kitchenware items up to 80 per cent cheaper than their regular price.
Among the 33 products part of the retailer’s first offer were cast-iron saucepans, grill pans and frypans for $16.99 each, and Dutch ovens from $19.99.
Shoppers can also get their hands on cheap air fryers, thermal induction cookers and multi-functional electric pots.
Coles is promising the extended range of cookware will feature on-trend colours, have chemical free surfaces and be oven safe up to 230°C.
Non-cookware products include items like a four-pack of jam jars for $2.99, a styling brush and facial cleanser for $14.99 each, plus luxury pet beds for $24.99.
Customers in Victoria can snap up the bargain products at the Traralgon, Waurn Ponds, Sunbury, Craigieburn, Cranbourne Park, South Morang, Lavington and Shepparton stores.
The deals are also available at the suburban Melbourne locations of Oakleigh, Brimbank, Dandenong and Roxburgh Park.
Those in Western Australia can pick up a special from inside the Warnbro, Haynes, Wanneroo, Mirrabooka, Bunbury, Lakelands, Whitford, Kalamunda and Gosnells store.
Additionally other retailers in Maddington, Forest Lakes, Beechboro, Bassendean, Innaloo and Dianella are stocking the deals.
Coles General Manager for Health and Home Jonathan Torr said he hoped the program would enhance people’s shopping experience by providing convenient and affordable options.
“Customers have told us they love it when they can get all of their needs in the one store,” he said.
“We’ve already trialled similar products in a small number of stores and customer feedback was very positive both on the quality of the products as well as the value for money.”
In the coming weeks, the program will launch at more Coles stores across the country and include different themes as it evolves.
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