Navigating the plethora of company reward options available can be a confusing task and promotional emails may seem good for nothing other than clogging up your inbox.
With careful planning and adopting some nifty tricks however, shoppers can make some significant savings, particularly if they take time to sync up multiple accounts.
To rack up the most points possible, shoppers should look to spend money with companies participating in the same program, CEO and founder of Loyalty & Reward Co Philip Shelper said.
By doing this, consumers might find it easier to consolidate all their points into a single program rather than have them scattered across multiple programs, he told Yahoo News Australia.
“You can build up a sizeable points balance in order to unlock higher value rewards,” Mr Shelper said.
An example of this was the Qantas Frequent Flyer program which has several hundred different partnerships with different companies in almost every industry you could think of.
“Irrespective of where you’re spending money, you generally have the opportunity to spend it with a company that’s participating in the program,” Mr Shelper said.
“Additionally, if you sign up to all of the marketing, they’re often doing double or triple point bonuses across different companies.”
How to make the most of your supermarket reward program
Signing up to reward program marketing was one of the best ways customers could stay across what offers and promotions were available to them, Mr Shelper said.
“Some supermarkets will send individual promotions to their customers which are designed to ensure that that customer keeps spending with them and not with their competitors,” he said.
“So generally you’ll get some really good special offers which often involve points bonuses.”
Consumers should ensure they take note of those opportunities to claim bonuses and activate them before going shopping.
When in the store, shoppers should always be on the lookout for items with any signage indicating they could earn more points by purchasing them, Mr Shelper said.
The top tips
Sign up to online marketing
Stay across point bonus offers sent via email or text
Look out for products marked in store with point bonus offers
Have multiple cards so members of the household contribute points to the same account
Be mindful of the most beneficial way to redeem points
Spend supermarket reward points on in-store items
Get everyone in the household to sign up
He said some supermarkets offered credit cards which sometimes featured bonus point benefits.
Additionally, some rewards cards had an option to have several cards attached to the same membership, presenting an opportunity for more people to contribute to the same point pool.
“So make sure that everyone in your household who’s shopping at the same supermarket gets a card so all of the money spent can be used to earn points which are collated into a single account,” Mr Shelper said.
Educate yourself on what’s the best value
It was also crucial that consumers were mindful of what products and services they would receive the most benefit from their points on.
“Particularly for the Frequent Flyer program, consumers will get much better value if they redeem the points on flights and terrible value if they redeem them on consumer products or gift cards,” Mr Shelper said.
“It’s much better to save them up and redeem them on a flight.”
When it came to getting the most from redeeming supermarket reward points, he said the best value would come from spending more on items in store.
“The $10 off at the till every six to eight weeks is actually pretty good value, particularly if you can tap into those points multipliers.”
Are reward memberships worth it?
Membership programs present a wide array of options and each of them offer unique benefits to customers.
The Woolworths Rewards program, previously know as Everyday Rewards, promises those who sign up “one point for every dollar” they spend.
Coles offers its customers one point per dollar when they use a Flybuys card, which can also earn them a $10 bonus for every 2000 points.
While there were benefits worth considering, consumers should be mindful they were not blowing their budgets for the pure sake of gaining points, marketing expert at the University of Technology Sydney, Dr David Waller, told Yahoo News Australia.
“Location and convenience can also outweigh any benefits that you get from loyalty cards,” he said.
“If you’re going to do it, don’t go crazy, just do your normal shopping and be aware that they’re looking at your behaviour every time you swipe the card.”
Dr Waller’s top tips:
Don’t alter your regular spending thinking you will get a huge benefit
Be aware of companies tracking your spending behaviour
Keep an eye out for special deals on things you purchase regularly
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