Australian Lamb pokes fun at Scott Morrison with new campaign: 'Forget the past'
Australian Lamb has once again taken no prisoners with a cheeky advertising campaign poking fun at Prime Minister Scott Morrison, the English cricket team and WA’s hardline border stance.
Meat & Livestock Australia, which owns Australian Lamb, has launched a number of international billboards inviting international leaders, and WA Premier Mark McGowan, to join in for a lamb barbecue.
A billboard in Paris has a playful jibe at Mr Morrison’s relationship with French President Emmanuel Macron.
“G’day Manny, Let’s forget the past. BBQ at my place? Kisses, Scotty,” it reads in French.
It is, of course, making fun of allegations the French president made that Mr Morrison lied to him after Australia signed a pact with the UK and US which included nuclear submarines.
It ended a lucrative deal Australia had with France.
Other billboards in New York and Auckland invite both US President Joe Biden and New Zealand Prime Minister Jacinda Ardern to enjoy some lamb.
The US President seemingly forgetting Mr Morrison’s name is referenced in the New York billboard, reading: "Hey Joe, BBQ at my place. Love, that ‘fella Down Under’."
And it wouldn’t be an overseas marketing campaign without teasing the English after a dismal summer Down Under against the Australian cricket team.
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“Hi England, cooking Lamb over some ashes if you’re keen?” the billboard in London reads.
It’s not just overseas relations the campaign is targeting either.
A billboard in Perth’s CBD takes a dig at Mr McGowan.
“Hey Mark, come visit Australia some time. We’ll fire up the barbie,” it reads.
It comes less than a week after Mr McGowan announced the closure of his state’s borders indefinitely.
The billboards were released on January 24 and will be removed on January 30.
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