Woolworths, Coles reveal best time to grab a bargain in store

Brooke Rolfe
·News Reporter
·2-min read

Woolworths has lifted the lid on when one of its most popular products is offered to customers at a discounted price.

Bread made fresh in the supermarket’s bakery is slapped with a reduced ticket some time between 5pm and when the store closes on the day it was baked, Woolworths confirmed with Yahoo News Australia.

Unsold bread is then donated to food rescue partners like OzHarvest, a spokesperson said.

The supermarket confirmed this method was designed to improve availability in the evenings and throughout the day.

Photo shows fresh backed Woolworths bakery buns on shelf with reduced stickers.
Woolworths confirmed it discounts its bakery bread at the end of the day its made. Source: Supplied

When does Coles discount bakery bread?

Unlike Woolworths, Coles does not discount bread at the end of the day and instead usually offered it on special at some point the following morning.

The change was introduced last year in a move Coles said was designed to give customers a better chance at being able to buy their preferred bread.

Photo shows woman wearing mask walking out of Woolworths store.
Woolworths donates unsold bread to places like OzHarvest. Source AAP

“To improve availability for customers looking to purchase baked-today bread at Coles, we mark down any leftover bread the following day,” a spokesperson told Yahoo News Australia.

“Customers are now more likely to find the bread they wish to purchase in the evening and also first thing the next day, before the first wave of fresh bread has been baked and put on the shelf,” the spokesperson said.

Bread baked in-store was created with “clean ingredients” Coles said, which meant it had a short shelf life and couldn’t be donated to charity.

Coles discounts its bakery bread the day after it is made. Source: Supplied
Coles discounts its bakery bread the day after it is made. Source: Supplied

Through the retailer’s partnership with food manufacturer Goodman Fielder, some of its unsold bread was also repurposed into crumbs.

Additionally, unsold premium stone baked lines of bread were “upcycled” into garlic bread which the retailer said dramatically reduced waste and had saved 81 tonnes of bread each year.

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