Woolworths announced rival collectables range hours after Coles confirms new Little Shop minis

Woolworths has revealed its new collectables after teasing them for weeks with a mysterious poster outside stores.

The supermarket giant has announced a limited edition Ooshies collection, featuring characters from The Lion King.

An Ooshie is a brand of toy which can be put on top your pencil.

From July 17, customers will be able to snap up a Lion King toys with every $30 spent online or in store.

The supermarket revealed in a statement there will be 24 of them to collect, including Lion King characters, Simba, Nala and Mufasa in original colours and gold versions.

Up for grabs will also be a special cub version of Nala and Simba, and a translucent blue “spirit Mufasa”.

Woolworths reveals The Lion King collector's case. This picture shows the 24 figurines, including Simba, Nala and Mufasa.
Woolworths has announced there will be 24 figurines to collect from stores. Source: Woolworths/Supplied

Customers can also purchase a collector’s case for $4.

Walt Disney Company Australia managing director Kylie Watson-Wheeler said the collectables coincided with the release of the new Lion King film.

“Our partnership with Woolworths will delight fans as they get to collect these long-treasured characters and introduce the beloved story to a new generation,” she said.

Woolworths program manager Sarah De La Mare said the Lion King captured the hearts of every generation.

“We also know that many Aussies love Ooshies, and this unique Lion King collection is something that Lion King fans will want to keep and treasure for a long time,” she said.

A poster outside a Woolworths store teases its new Lion King collectables earlier this month.
Woolworths have been teasing it's new promotion since the beginning of the month. Source: Facebook

Woolworths collectables coincide with Coles Little Shop announcement

Woolworths announced its new collectable campaign the same day as Coles revealed the highly-anticipated return of Little Shop.

“Australians fell in love with Little Shop last year, and yes it’s coming back!” a Coles spokesperson told Yahoo News Australia.

“There will be 30 cute minis to collect and we’ll have more details very soon.”

The supermarket has yet to reveal the specific items that will get the shrinking treatment, but dozens of household names are expected to be involved after brands such as Nutella and Vegemite jumped onboard last year.

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