Woolworths launches new Disney-themed collectables

Ash Cant
·4-min read

Woolworths customers will soon be able to get their hands on a new line of Disney-themed collectables called Ooshies.

From August 26, across most of Australia, customers will be able to claim their Ooshie when they spend $30 or more in store, however, the launch will be delayed in Victoria due to the state’s coronavirus crisis.

Last year, Woolworths unveiled a range of Lion King Ooshies for customers to collect.

This time around, people will be able to collect characters from the Disney+ universe.

Picture of a Woolworths store and a woman dressed as Elsa from Disney's Frozen, holding an Elsa Ooshie
Woolworths has announced a brand-new range of Ooshies for customers to collect while they shop. Source: AAP/Woolworths

There will be nine Ooshies to collect from each of the four Disney+ universes - Marvel, Star WarsTM, Disney and Pixar.

Fan favourite characters like Frozen’s Elsa, Toy Story’s Woody, Star Wars’ Mandalorian and Captain Marvel from the Marvel universe will be available.

“When Disney+ launched in Australia in November last year, it quickly captured the hearts of millions of Australians by bringing together the world’s biggest entertainment brands on one streaming service,” Kylie Watson Wheeler, Senior Vice President & Managing Director of The Walt Disney Company, Australia and New Zealand said in a press release.

“We are excited that Aussies can now get their hands on a world exclusive Disney+ Ooshies collection only at Woolworths.”

A woman dressed as Captain Marvel, holding a Captain Marvel Ooshie, which Woolworths shoppers will be able to collect across Australia
The collection includes nine characters from the four Disney universes, including Captain Marvel. Source: Woolworths

Woolworths Chief Marketing Officer Andrew Hicks said the company was “thrilled” to announce the upcoming collection.

“With families spending more time at home, possibly watching their favourite Disney+ movies or series, they can now enjoy Disney+ Ooshies as added value to their everyday shop at Woolworths,” he said.

“It’s been a difficult year as Australians navigate the challenges of the pandemic, so our goal by partnering with Disney once again is to bring more magic, surprise, and delight to our customers.

“From Frozen’s Elsa or The Mandalorian, there’s a Disney+ Ooshie for everyone in the family to enjoy.”

While the Lion King Ooshie collection proved to be popular, some customers were not impressed with the promotion.

Pictures of the Disney+ Pixar and Star Wars Ooshies, which are soon to be available from Woolworths
The Disney+ Ooshie collection means shoppers can claim their Ooshie when they spend $30 in store or online. Source: Woolworths

People were disheartened to see Ooshies being discarded like trash, while pushy parents were slammed for their behaviour on a swap day.

Woolworths has once again partnered with with TerraCycle, so customers can return their unwanted Ooshies to a Woolworths store so the plastic toy can be repurposed and turned into plastic pellets.

“The pellets are used to help make outdoor products such as garden beds, decks, fences and benches, and the bag the Ooshies come in can be recycled via kerbside yellow bins,” a spokesperson for Woolworths said in a media release.

“We are pleased to team up with Woolworths again to ensure any unwanted or pre-loved Ooshies are diverted from the environment,” General Manager of TerraCycle, Jean Bailliard, said.

“Last year, our partnership saw thousands of Lion King Ooshies recycled through the program, which have now been used to create recycled benches.”

Picture of the Disney+ characters checking out at a Woolworths to promote the new Ooshie collection the supermarket has to offer
Woolworths shoppers can return their Ooshies for them to be recycled into plastic pellets, with the supermarket partnering with TerraCycle. Source: Woolworths

Woolies appoints medical officer for coronavirus

Woolworths has created a chief medical officer position within the company to shape the retailer's response to the ongoing coronavirus pandemic.

Rob McCartney, who has more than 20 years' experience in occupational medicine, has been appointed to the position.

"This appointment ensures we have an internal expert, with a grounding in medical advice, to help make well informed long-term decisions on the safety and wellbeing of our teams and customers," Woolworths Group safety, health and wellbeing general manager, Brian Long, said in a statement.

"Dr McCartney's appointment will ensure we keep at the forefront of occupational health, hygiene and public health policy as it relates to COVID-19, while upholding the highest possible health and hygiene standards across our supermarkets, distribution centres, and support offices."

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