Shoppers beg Coles and Woolworths for new feature on supermarket shelves

Shoppers are pleading with Woolworths and Coles to make it easier for them to identify Australian products when perusing for groceries.

An IGA store on the Sunshine Coast in Queensland announced its new “Australian owned” shelf labels on Monday, sparking customers to call on other major retailers to follow suit.

Maleny Supa IGA shared photos of the labels, also known as wobblers, to Facebook in a show of support for Australian-run companies.

“New shelf wobblers to make it easier to spot our Australian owned suppliers,” the store’s Facebook post read.

This "Australian owned" label (left) has started appearing on a Sunshine Coast IGA shelf (right), sparking calls for Woolworths and Coles to do the same.
This label, also known as wobbler, has sparked calls for Woolworths and Coles to introduce something similar. Source: Facebook/Maleny Supa IGA

Hundreds of customers expressed their support of the move, with some taking to the social media pages of Coles and Woolworths to suggest they too adopt the move.

“IGA are doing this. Can Woolworths do the same?” one person wrote on the latter supermarket giant’s Facebook page, with another saying they would “like to see this in my local Woolworths store”.

A Woolies employee replied, saying the suggestion would be passed “on to our team”.

Another shopper took to the Coles Facebook page to spread news of the IGA store’s “fantastic” idea.

“Coles how fantastic is this idea from IGA. Just a little tag next to the Australian products. You guys could do something like this so easily,” they wrote.

Coles and Woolworths were asked by shoppers to make it easier to find Australian-owned products.
Coles and Woolworths has been asked by shoppers to make it easier for them to spot Australian-owned products. Source: Google Maps/Mridul & John van Bockxmeer

“Or do a whole Australian aisle like you do with the Asian and New Zealand/International Products.”

A Coles spokesperson told Yahoo News Australia the supermarket took its “Country of Origin labelling responsibilities very seriously”.

“Customers can easily find out about the country of origin of our Coles Own Brand products by looking at the ticket or label,” they said.

“We know our customers place a high priority on purchasing great, locally produced food and groceries.

Yahoo News Australia has contacted Woolworths for further comment on the matter.

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