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Online shoppers will be the big winners as Australian supermarket giants go to war over online shopping.
Demand for grocery delivery continues to surge despite lockdowns lifting across the country, triggering a fierce price battle to attract and retain savvy online shoppers beyond the pandemic.
Woolworths has made the first move, announcing a bold revamp to its delivery fees and subscriptions.
The popular chain has halved the minimum spend to $50 for free delivery and is offering shorter same-day delivery options.
The number of Everyday Rewards points on every shop has also been doubled.
However, there is a catch - the changes only apply to Delivery Unlimited subscribers.
For all other online customers, the fee for delivery is up to $15.
But in a bid to lure subscribers, the cost for Delivery Unlimited has been slashed by 30 per cent to $119 for a yearly subscription, which equates to less than $10 a month.
Shoppers can also choose a flexible month to month option for $15 per month.
“At Woolworths, we want to make it easier for our customers to shop their way,” Woolworths General Manager for eCommerce Alistair Venn said.
“As demand for online grocery shopping continues to grow, the needs of our customers are changing. More and more customers are looking for greater flexibility and shorter delivery lead times to place orders more often.”
How much will shoppers save?
An annual subscriber to Delivery Unlimited who places an order between $100-$149 each week would stand to save at least $560 each year on delivery fees and reusable bags, and collect up to 15,600 base Everyday Rewards points, worth almost $80.
Existing subscribers have saved more than $500 in delivery fees with Delivery Unlimited Woolworths now offering a 30-day free trial.
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