The Lip - Jump at Hahn s start
The Lip - Jump at Hahn's start

Long-time beer drinker and The Sip editor Ross Lewis casts his eye over the kegs from here and abroad.

It was an idea born from a chat over beer.

So it is appropriate the beer is now supporting a good idea.

Hahn have teamed with one of Australia’s most promising entrepreneurs, Jack Delosa, to encourage those with a light bulb concept to put them forward for financial backing.

The Hahn JumpStart program offers the chance to be mentored by business experts and receive $20,000 to help turn their dreams into reality.

“Some of the best business ideas are those that have been thrown around by friends so don’t be afraid to share even the smallest seed of thought,” Delosa said.

The mentors feature Australian Young Entrepeneur of the Year Brad Smith, owners of Bondi Hardware, The Botanist and So Cal, Ben Carroll and Hamish Watts and the brains behind app, TheBestDay, Whitney Komor.

Ideas can be sent to the JumpStart website until September 12.

Hahn started making premium beer in the late 1980s and was sold to Lion in 1993.

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Lager is dead. Long live lager.

That is the call from the crazy crew at BrewDog who this week announced it was redefining the beer style.

The Scottish brewery has released a 4.7 per cent beverage called This. Is. Lager. The BrewDog team says it was 10 times the hops of industrial lagers.

“For years, global breweries have spent millions convincing the British public that lager is a beer style best served as fizzy, tasteless liquid cardboard propped up by snappy straplines, glamorous advertising or counterfeit stories of foreign provenance,’ said BrewDog founder James Watt.

“We hope to perpetuate a movement of craft breweries blazing a new trail for lager, proving it’s a misunderstood, neglected beer style.

“If we can redefine lager in the UK, we will redefine our relationship with alcohol. We can actually start to reverse binge-drinking trends currently being tackled by toothless and misguided legislative proposals unlikely to ever see the light of day anyway.

“With the volume-driven industry leaders trying to pull the wool over drinkers’ eyes and the government trying to legislate their way out of a media-disaster cul-de-sac, it’s time we treated drinkers like adults and gave them an alternative to stack ‘em high sell ‘em cheap beers with no soul or taste.”

“Gone are the days of lager being synonymous with extra-cold taps, lads on tour, fake Aussie accents, Burberry baseball caps and pot bellies. That is not lager. This. Is. Lager.”



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