An old train workshop in Sydney was transformed into a tropical wonderland last night as Myer waved off winter early.
Jennifer Hawkins opened the spring/summer 2015 launch at Carriageworks, slinking down an all-white catwalk to a soundtrack of waves and birdsong as enormous metal palm-frond fans waved overhead. And wearing a tropical-print one-piece and kaftan from her Cozi range, she also led out a band of bathing beauties.
WA's Nicole Trunfio wore an elegant, gypsy-style black dress for her friend, former model-turned designer Gail Elliott, whose label Little Joe Woman was one of six new designer acquisitions showcased by the department store.
Former Project Runway Australian contestant Johnny Schembri debuted a colourful collection with lots of bright crepe and bold prints.
Alex Perry, who parted ways with David Jones last year, was undoubtedly the star of the show, with Hawkins wearing his form-fitting, sleeveless pink and white lace dress to open the elaborate show, and a sequined "serpent" gown for the closing.
Perry said Hawkins had chosen the "sexy" closing gown, which revealed plenty of skin.
Among the trends Myer is spruiking for its 90 Days of Summer campaign are wearable art and a pastel palette.
Perth designer Aurelio Costarella's bright geometric maxis and a block-coloured jumpsuit livened up the runway, as did Toni Maticevski's high-vis orange gown. Morrison stuck to muted, floaty frocks and trousers, while an international showcase had Hawkins poured into a black and silver crystal gown with a daring thigh split by French fashion house Balmain.