They have already amassed an enviable social media following in just a few short months and the creators of Perth's newest online cultural hub will now celebrate the official launch of their site with some prominent WA fashionistas at their sides.
The brainchild of Bicton law students Louisa Miller and Holly Mitchell, The Boyfriend Shirt blog aims to become the go-to solution for women looking for the hottest places in Perth to shop, eat and play while celebrating local up-and-coming talent.
To kick off the site with a bang, faces such as model Gemma Bidstrup, co-owner of Jett Agency Bree Smith and fashion illustrator Sara Winfield will flock to a glamorous launch party at a Claremont warehouse tonight, where they will have the chance to sample the sort of food and fashion The Boyfriend Shirt will feature.
After racking up more than 1600 followers on Instagram alone since October, Mitchell told AAA she was pleased so many local personalities were rallying behind the idea.
"We have been really overwhelmed by the support and I think it's there because there wasn't really anything quite like (the site) in Perth when we started," the 22-year-old said.
Bidstrup said she hoped the blog's focus on WA talent would help tackle the issue of people moving over east for a dose of culture.
"There are so many things happening here at the moment and it's really starting to take off with the culture around Perth," the model said. "I think it's really important that we nurture and get behind people who are pushing that."
Smith agreed: "I think The Boyfriend Shirt girls will really promote what is going on with our generation."