Quickflix to launch on Google Chromecast

UPDATE 2.15pm: Shares in Quickflix were up again today after the movie and television program streamer announced it was in the final stages of development and testing of a new Google Chromecast app.

Chromecast is a device which is designed to turn televisions into internet media hubs.

Quickflix said it would be one of the first subscription movie and TV streaming services available with Chromecast in Australia.

The company said it would soon unveil new Android and iOS apps so customer could make the most of Chromecast.

It said it had been working on the app for the past five months.

Google has initially agreed to licence the device for Quickflix, ABC's iView platform and Foxtel's Presto movie service.

Quickflix founder and chief executive Stephen Langsford said he was very excited about the Google Chromecast development.

Chromecast is the latest addition to Quickflix's network of streaming device partnerships and is part of the company's push to extend its reach and access across Australia.

"Take up of smartTVs, game consoles, mobiles and connected devices combined with lower broadband costs are driving demand for premium digital content," Mr Langsford said.

Yesterday Quickflix announced a new marketing deal with electronics retailer Dick Smith.

Quickflix shares closed up 0.1 cents, or 11.11 per cent, at one cent after touching an intraday high of 1.2 cents.