Search continues for British tourist missing in bush after hitting his head

The search to find a British tourist who hasn't been spotted since running into bushland early on Saturday will resume for the third day on Monday.

Aslan King, 25, was camping with friends at Princetown, near the Twelve Apostles, when he hit his head about 2am on Saturday.

Emergency services looking for missing British tourist Aslan King on Sunday. AAP/Nine News
Emergency services involved in the extensive air, land and water search for missing British tourist Aslan King. AAP/Nine News

He suddenly got up and ran off into the bushland but his friends couldn't find him. Mr King may be disoriented and lost in the bush.

The police helicopter, officers riding horses, off-road motorcycles, and ground crews have been looking high and low to find Mr King, who has been in Australia for two weeks.

The search includes the Air Wing helicopter, Horses from the Mounted Branch, off-road motorcycles, local police, SES volunteers and Victoria Parks employees

Mr King is of medium build with short hair and was wearing trackpants, a light grey T-shirt and hoodie with green Reebok sneakers when he fled. He may have blood on his forehead.

A police handout of Aslan King, a 25-year-old British tourist, who has been missing near Pricetown, Victoria since Saturday morning after hitting his head. Source: AAP/PA
A picture of British tourist Aslan King, 25, taken a day before he went missing in Victoria after hitting his head. Source: AAP/PA

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