Prostate campaign on Piccadilly Circus giant screen
A prostate cancer charity has used Father's Day to take over one of the giant billboards in Piccadilly Circus in an attempt to get more men to screen themselves for signs of the disease.
Prostate Cancer UK used its 10 minutes in control of Europe's largest electronic advertising space to highlight its online risk checker.
Risk factors include age, family history and ethnicity.
There are often no symptoms in the early stages of prostate cancer, so it is recommended men in the higher-risk groups get checked by their GP.
In England:
More than 44,000 men are diagnosed with prostate cancer every year
More than 10,000 men die from prostate cancer every year
Every hour, one man dies from prostate cancer
More than 420,000 men are living with and after prostate cancer
Tests for the disease include a PSA (prostate specific antigen) blood test to indicate if further investigation - such as an MRI scan - is warranted.
Prostate cancer mainly affects men over 50, and the risk increases with age.
Trans women, non-binary people who were registered male at birth and some intersex people also have prostates and should use the same guidelines, the charity suggested.
Listen to the best of BBC Radio London on Sounds and follow BBC London on Facebook, X and Instagram. Send your story ideas to hello.bbclondon@bbc.co.uk
