‘Plastic-like’ substance found in Woolworths bread

A dangerous contaminant with the appearance of plastic has been detected inside a loaf of bread purchased from Woolworths.

An unwitting shopper made the discovery inside a loaf of gluten free fruit bread from the supermarket’s own brand on Monday.

In a photo shared to Facebook of the defect bread, a blue object prominent across three slices appeared to have been baked into the product.

Front of Woolworths store.
A loaf of Woolworths' own brand of gluten free fruit bread had a plastic-like object inside it. Source: Getty Images

The customer suspected the foreign item was a “plastic-like” substance with potential to harm someone if they accidentally ingested it.

“I received a little extra in my bread this morning and was concerned that other loaves may be affected so I called your hotline,” the shopper wrote to the retailer’s page.

She also detailed her difficulty dealing with Woolworths employees after reporting the contamination.

“The wait-time was excessive (had to get the kids to school) so I hung up and sent an e mail and a message on messenger. There was no reply this arvo so I called and spoke to someone who kindly refunded my bread but said I needed to e mail (again) about the contamination,” the post read.

Bread package shown next to three slices of bread.
The contaminant could be seen in three slices of the gluten free fruit bread from Woolworths. Source: Facebook

“A second email was sent and there was still no follow up from anyone from your team.”

She expressed how she hoped there wasn’t other contaminated bread that customers might consume without knowing.

“I’m hoping none of your customers accidentally ingest the plastic like substance that could possibly be in their bread too,” she wrote.

A Woolworths spokesperson told Yahoo News Australia the supermarket takes food safety “very seriously” and was “disappointed” to receive the customer’s report.

“This appears to be an isolated incident, as we're unaware of any other reports on our bread at this time. We will be investigating this matter with our supplier,” the spokesperson said.

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