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Truth behind IGA store's brutal signs attacking supplier

Tensions between a grocer and dairy distributor have reached boiling point.

Thousands of Aussies have found themselves gripped by the souring relationship between the owner of a southern NSW IGA store and a dairy distributor after the grocer took their spat public.

A customer of the Norris Park IGA in North Albury spotted a sign stuck to a dairy fridge in the shop, which explained that Dare Iced Coffee products had not been delivered as the supplier "had his feelings hurt".

Note about Dare milk products on IGA store fridge
Thousands of Aussies wanted answers after a shopper spotted this note on the dairy fridge of an Albury IGA store. Source: Facebook

The shopper also shared a photo of a second, more detailed sign, which apologised to customers for the inconvenience and named the supplier in question, The Juicy Cow. The note accuses the distributor of having an "unprofessional and rude attitude" and laments their control over Dare distribution in the region. The Facebook post soon went viral, amassing over 11,000 likes and 3,000 comments from people desperately wanting to know more about the situation.

Note about Dare milk products on IGA store fridge
A second note named and shamed the distributor in question. Source: Facebook

IGA owner reveals motivation for signs

Gary Evans, proprietor of the Norris Park IGA, explained his side of the story on 2GB radio on Wednesday, saying the issue largely boils down to a breakdown in communications. He claimed his staff "would ring, we'll email. We just don't get any return phone calls or anything like that" and said the "ongoing issue" began in October, when a delivery didn't arrive and staff from The Juicy Cow "hung up on us".

The Juicy Cow declined to discuss the matter when approached by Yahoo News. Bega, owner of the Dare Iced Coffee brand since 2021, has also been approached for comment.

In a statement to Yahoo News, Mr Evans was happy to report that, following interest from the media, the situation has been resolved. "Bega have now intervened and we will have the milk back on the shelves from Monday," he said.

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